It’s been a big week for LinkedIn, and I am looking forward to greater things from this valuable platform following its acquisition by Microsoft. In the meantime, while I expect it to remain business as usual for the foreseeable future, I’d like to discuss a serious weakness I see every day that needs to be […]
4 focus areas to ensure your LinkedIn company page isn’t a shambles Read More »
I think everyone who attended the BritCham Singapore event – Storytelling – The 5 Secrets To Telling Simple Stories That Make People Act – are feeling pretty happy we scrambled out of bed in the dark to get there on time. It was really compelling stuff and thank you Steve Clayton for taking the time
A Storytelling Masterclass with Microsoft Read More »
I’ve had the great privilege to do a few speaking spots recently, and it’s given me an opportunity to really hone my thinking around how I present about content marketing, as well as to hear perspectives from other professionals in the field. Content marketing is actually a massive topic, with lots of different angles to
What’s Holding Asia’s Businesses Back from Content Marketing? Read More »
I’ve had an incredibly frantic last week at Microsoft – today is my last day – but before I change my stars I wanted to share some interesting insights I’ve gained in the last month or so. Part of the craziness of my impending departure was an opportunity to work with a terrific team of
An Accidental Content Marketing Audit on LinkedIn Read More »
Two years ago, when looking to move back into corporate life after several years as an entrepreneur, one thing was very clear – my passion for content marketing was not an opportunity in Asia Pacific. It wasn’t on any business radars then and when I spoke about it, it was either unknown or perceived as
Content Marketing and Emotional Intelligence, a Perfect Match? Read More »
I’ve been a bit slow off the mark this New Year and hope everyone is already blazing into 2013. I haven’t been idle on my break however, as I’ve spent a lot of time assessing where my experience and value fits in the region. I’ve done this to understand how I can achieve more of
Content Marketing in Asia Pacific Slow to Evolve Read More »
Since launching SAJE in 2006, I’ve gone through a few messaging revamps. I haven’t done this because I got it “wrong” in the early days, I quite simply started out focused on one area – messaging and positioning. But I’ve come to the conclusion that you can’t work full time on this – there just
Messaging my Own Company – a Lesson Learned Read More »
I’ve just read this great article – How To Get Media Coverage For Your Start-up: A Complete Guide by Leo Widrich, co-founder of Buffer. One of the things I’ve noticed, having worked with start-ups in the US, EMEA and Asia Pacific, is companies’ in this region do not dedicate the same amount of budget or
Start-ups Asia Pacific – 7 Ideas to Get Media Coverage Read More »
SoftBank Corporation is a Japanese headquartered telecommunications and Internet corporation, with operations in broadband, fixed-line telecommunications, e-commerce, Internet, finance, and much much more. Established in Japan in 1981, its market capitalization in 2011 was more than US$43 billion. It’s a global player and recently gained the media spotlight with its 70 percent acquisition of US telco
Softbank 30 Year Vision – An Asian Lesson Read More »
I’ve been struggling with ‘Toys “R” Us’ in Singapore recently. It’s a place I have to visit on a regular basis – not just because I have two young sons, but also because Singapore is one of those places where you are constantly invited to kids’ birthday parties and as such, there are always presents
Toys “R” Us Asia Pacific – Vision and Mission – Really? Read More »
