When I was in the US a couple of weeks ago, I noticed very few people willingly exchanged business cards, and on a couple of occasions when I offered my business card, people looked at me like I was a little bit weird – not unusual for me :). Then I noticed this article doing the […]
The Culture of Business Cards in Asia Read More »
I’ve been undertaking extensive research on corporate values across companies all over the world – large and small. This is for an ebook I’m putting together on messaging, and while I have no idea where I’ll publish it just yet, it’s been a really interesting process contrasting and comparing the biggest brands in the world
Facebook Corporate Values Read More »
I recently concluded a complete messaging revamp for an exciting company in the Cloud strategic advisory space. As part of any messaging overhaul, the tagline (or company slogan) must also be reviewed for relevance, because these three (or four or five) little words say so much about a company, encapsulating what you do with the
Slogans or Taglines – How to Create a Great One Read More »
I recently interviewed Feng Shui Master, Edwaard Liu, for an article I hoped to publish on another digital platform. Unfortunately the publishing deal didn’t work out but I still wanted to share the article – because Master Liu had some really great insights, especially for an uninitiated person like me. He is also a terrific
Feng Shui: Do You Have the Energy for Business Success? Read More »
In April 2012, Singaporean travellers will have the option of a new low cost airline within the competitive mix – Scoot. I recently heard the CEO, Campbell Wilson interviewed on radio, and I have to say, I was pretty impressed. This is a company that has thought very deeply about what Scoot means and how
Scoot is on Message Read More »
