vision

10 actions business professionals can take to address the climate crisis

10 actions business professionals can take to address the climate crisis

What can I do to help address climate change? That is the question I am constantly asked after sharing information on the crisis the world is facing. So, I’m doing what I can do, and that is sharing ideas, which hopefully can contribute to a collective surge of change. But based on my experience and …

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Bambajan – Sustainable Music for Everyone

My friends, I wanted to share a really remarkable moment for two of my great friends Duncan and Lee Ann McKee. Nine years ago, they launched STIX, Motivation Through Music. I was present at their very first corporate gig, and it was an amazing experience. Nearly 100 people, coming together, playing Beethoven’s “Ode to Joy” …

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Messaging my Own Company – a Lesson Learned

Since launching SAJE in 2006, I’ve gone through a few messaging revamps. I haven’t done this because I got it “wrong” in the early days, I quite simply started out focused on one area – messaging and positioning. But I’ve come to the conclusion that you can’t work full time on this – there just …

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Softbank 30 Year Vision – An Asian Lesson

SoftBank Corporation is a Japanese headquartered telecommunications and Internet corporation, with operations in broadband, fixed-line telecommunications, e-commerce, Internet, finance, and much much more. Established in Japan in 1981, its market capitalization in 2011 was more than US$43 billion. It’s a global player and recently gained the media spotlight with its 70 percent acquisition of US telco …

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Slogans or Taglines – How to Create a Great One

I recently concluded a complete messaging revamp for an exciting company in the Cloud strategic advisory space. As part of any messaging overhaul, the tagline (or company slogan) must also be reviewed for relevance, because these three (or four or five) little words say so much about a company, encapsulating what you do with the …

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Toys “R” Us Asia Pacific – Vision and Mission – Really?

I’ve been struggling with ‘Toys “R” Us’ in Singapore recently. It’s a place I have to visit on a regular basis – not just because I have two young sons, but also because Singapore is one of those places where you are constantly invited to kids’ birthday parties and as such, there are always presents …

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Mission Statements – World’s Top 10 Brands

Continuing the discussion on mission statements (the most searched content on this blog), the world’s top 100 brands were recently announced by Millward Brown. Now in its 7th year, the 2012 Top 100 Global Brandz saw Apple retaining its number one position, with IBM in 2nd place, pushing Google out to 3rd. As before, the …

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The Difference between a Vision and a Mission Statement – Simplified

The most searched term on my blog – by a very long way – is: “what is the difference between a vision and a mission statement?” I did a pretty comprehensive blog on this in September 2011, and then another entitled “Are Corporate Values Important?” in December 2011, which built on this discussion. Based on …

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