Tag: socialCEO

Two reasons professionals aren’t embracing social leadership

Social leadership

Social leadership is the opportunity of our time, and yet for some reason, companies are completely distracted chasing external influencers they can’t control to become brand advocates, instead of looking within. The best influencers and advocates any company has today are its employees. More so in the B2B space. No one knows their customers like…

20 things you can do right now to become a truly social leader

Social leadership

I’ve had the great pleasure to speak with two groups of professionals this week. Firstly at Rutgers Business School Asia Pacific thanks to the invitation of its executive director, Stephanie Krishnan. Then again today at a women’s leadership workshop, which was led by the equally fabulous Zsuzsanna Tungli, Ph.D, who runs Developing Global Leaders Asia…

Should I outsource my social media presence?

Currency of Trust

This is a question I get asked a lot and my answer is unequivocal – absolutely not! Why would you? How can anyone else be you? How could anyone be me? Not possible. This issue really matters to me, because there’s too much noise on social media. Inauthentic, disingenuous noise. Now I appreciate that many…

Not building your personal brand? Then you’re not in control

We’ve all been reading intense headlines these last few months. Economies and confidence starting to flounder, the doom merchants are speaking up, and with the US election results, who knows where that will lead us? But people are being laid off too. Good people. Friends. These friends are people I’ve spoken to about building their personal…

Why hashtags are even more important today – get on it

Are hashtags important

We had some great news recently – well I thought so. LinkedIn is now officially integrating hashtags into the platform – hallelujah! I’ve been predicting this for a long time, which is why I’ve always used them on LinkedIn, even if it wasn’t the done thing. But I don’t care. I’m not a follower and…