Tag: positioning

Birth of a Blogger Pt 2: Why Are You Blogging?

Personal branding Asia

The second edition, with Dan and Jade. Enjoy and thanks for the great support on part one. Answer this key question, and you unlock the potential for your blog to lead you to your dream life. Novus Asia’s Andrea Edwards, Daniel Seifert and Jade Alphonsine Tuan discuss the concept that finding your core reason for…

Messaging my Own Company – a Lesson Learned

Messaging and positioning, defining a company story, mission statement, vision statement

Since launching SAJE in 2006, I’ve gone through a few messaging revamps. I haven’t done this because I got it “wrong” in the early days, I quite simply started out focused on one area – messaging and positioning. But I’ve come to the conclusion that you can’t work full time on this – there just…

How Many Characters for Social Media Business Pages?

characters allowed on social media business pages

I’ve just spent a great deal of time researching the number of characters allowed on the business pages for the significant social media sites. I have been looking for content limits for the “About” section, and while this is not the only opportunity to tell your story on a profile page – with headings and banners…

Anyone Know Someone who Works at Apple?

Apple logo

A quick blog today – phew huh? I’m wondering if someone can make an introduction, just because I want to be 100 percent sure I’m sharing the right information? You see, the majority of searches that land on my site are interested in understanding things like the difference between a vision and mission statement, so…

Slogans or Taglines – How to Create a Great One

Logos and taglines

I recently concluded a complete messaging revamp for an exciting company in the Cloud strategic advisory space. As part of any messaging overhaul, the tagline (or company slogan) must also be reviewed for relevance, because these three (or four or five) little words say so much about a company, encapsulating what you do with the…

The Three Significant Challenges for CIOs in Asia Pacific

blogging

Last week I posted an article entitled: Feng Shui, Do You Have the Energy for Business Success, which was written for another project that didn’t go ahead. The other article I put together was an interview with Dane Anderson, Vice President, Research Director and Region Manager for Forrester Research. Once again – not strictly communications…

Authenticity has never been More Important in Business

Wikipedia's Definition of Authenticity - be faithful to internal rather than external ideas

In my early 20s, my first job after graduating from University was becoming a Musician in the Australian Army – it was a VERY interesting chapter in my life. After two years as a Musician, I had the chance to unofficially move to the Defence Public Relations Department – an opportunity I snapped up and from…

A Simple Guide to Getting Your Message Across

Stop selling and telling - start asking and listening

We rarely share other blogs on this site, but this was a short and simple reminder of what is most important in defining a communication strategy. When you are defining any message for going to market, to what ever audience – what, why, how, when and who – are the questions to answer. It really is…

If Your Company was a Person, What Sort of Person Would it be?

What is the image of your company?

Would it be young and trendy, mature and sophisticated, elegant and chic, or fun and sporty? It’s an interesting question to ask and you’ll often find the company you’d like to be is nothing like the company you are. Don’t worry, many companies are in the same boat, but you can become the company you…