Why purpose, intention and love must be at the center of influence today
If you are ready to stand up for what you believe in, now is the time to put your brave boy/girl pants on and do it
mission
Kiva.org Doing Good + Content Marketing
At this time of year, when many of us are wrapping up work to focus on the important things in life, I’d like to honour one of my favourite charities – Kiva.org. Kiva is a non-profit organisation, with a mission to connect people through lending to alleviate poverty. Through extensive use of the Internet, including …
Messaging my Own Company – a Lesson Learned
Since launching SAJE in 2006, I’ve gone through a few messaging revamps. I haven’t done this because I got it “wrong” in the early days, I quite simply started out focused on one area – messaging and positioning. But I’ve come to the conclusion that you can’t work full time on this – there just …
Anyone Know Someone who Works at Apple?
A quick blog today – phew huh? I’m wondering if someone can make an introduction, just because I want to be 100 percent sure I’m sharing the right information? You see, the majority of searches that land on my site are interested in understanding things like the difference between a vision and mission statement, so …
Slogans or Taglines – How to Create a Great One
I recently concluded a complete messaging revamp for an exciting company in the Cloud strategic advisory space. As part of any messaging overhaul, the tagline (or company slogan) must also be reviewed for relevance, because these three (or four or five) little words say so much about a company, encapsulating what you do with the …
Toys “R” Us Asia Pacific – Vision and Mission – Really?
I’ve been struggling with ‘Toys “R” Us’ in Singapore recently. It’s a place I have to visit on a regular basis – not just because I have two young sons, but also because Singapore is one of those places where you are constantly invited to kids’ birthday parties and as such, there are always presents …
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Mission Statements – World’s Top 10 Brands
Continuing the discussion on mission statements (the most searched content on this blog), the world’s top 100 brands were recently announced by Millward Brown. Now in its 7th year, the 2012 Top 100 Global Brandz saw Apple retaining its number one position, with IBM in 2nd place, pushing Google out to 3rd. As before, the …
The Difference between a Vision and a Mission Statement – Simplified
The most searched term on my blog – by a very long way – is: “what is the difference between a vision and a mission statement?” I did a pretty comprehensive blog on this in September 2011, and then another entitled “Are Corporate Values Important?” in December 2011, which built on this discussion. Based on …
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Are Corporate Values Important?
I took my sons to Ben & Jerry’s for an ice-cream treat at the end of school term. I think it’s a phenomenal business, really standing by what it represents and I’m sure it’s one of the rare corporations actively supporting “Occupy Wall Street.” It’s a company that constantly promotes what it stands for in …
The Difference Between a Vision and a Mission Statement?
One question I am asked regularly is – what is the difference between a vision and a mission statement? Now by putting this opinion out there, many may disagree and say it’s the other way around, but this is what I believe is the difference, and what I follow when working with customers to define …
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