I recently put some money down to promote my latest video on YouTube. I put money behind everything I do. It’s the only way to ensure it gets seen. Anyhoo, here it is… Incidentally, any chance you can follow my channel? It’s new, is way out of my comfort zone, and I’d just really appreciate […]
What is the value of paid online views? Is it all BS? Read More »
Love him or hate him, during the past two weeks, our social feeds are even more chock-a-block than usual with the latest antics, tweets and executive orders from Donald Trump and his administration. Not just that, there is content to cover every action; content on how to cope emotionally with the action; and content to
Your content competes with Donald Trump today Read More »
I can’t tell you how many times I’m asked: is content marketing just another word for advertising? No. Advertising isn’t content marketing, it’s advertising – which still has a place in the world, although a changed place. Can an advert be considered content marketing? Well yes, a great ad that makes us feel, cry, laugh
Content marketing is not a tactic, it’s a core belief system all must embrace Read More »
I recently published a blog – 7 things I’ve learnt from writing 687 blog posts – and I wanted to follow up with some practical tips. If you’re thinking of launching a blog (and you should) I really hope this helps. I warn you, this is a longy, but there’s a lot of information here
19 practical tips for the new blogger Read More »
I just added up the number of blog posts I’ve written and it stands at 687… well 688 if you include this one. That’s a lot of blogs – and it’s definitely been quite a journey. This journey kicked off in 2006, but got serious in 2009 when I started to build three separate blogs,
7 things I’ve learnt from writing 687 blog posts Read More »
I was forwarded this Infographic and it speaks for itself. Based on UK research prepared by Base One in the Buyersphere Report from May 2011, it describes how B2B buyers are getting hungrier for information, and how the content “fillings” are changing. If you click through to the link (click on the graphic) and then double
Appetite for Content Read More »
