branding

7 things I’ve learnt from writing 687 blog posts

I just added up the number of blog posts I’ve written and it stands at 687… well 688 if you include this one. That’s a lot of blogs – and it’s definitely been quite a journey. This journey kicked off in 2006, but got serious in 2009 when I started to build three separate blogs, …

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52 Tips on Content and Community From the Top New Media Experts

If you are in a marketing, communications, digital media, or any other role within the marketing mix, I can recommend downloading this eBook entitled “The New Media Rat Pack – 52 Tips on Content & Community From the Top New Media Experts.” Launched by Top Rank Marketing in advance of NMX 2013 (formerly BlogWorld) – …

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Your Personal Professional Profile is Vital

In today’s social world, one thing I’m not seeing enough of in Asia Pacific is people investing in their own personal professional profile in social media-land. I certainly have some connections that do a fantastic job at this – consistently focused on building their profile as experts in whatever field they are in – and …

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If Your Company was a Person, What Sort of Person Would it be?

Would it be young and trendy, mature and sophisticated, elegant and chic, or fun and sporty? It’s an interesting question to ask and you’ll often find the company you’d like to be is nothing like the company you are. Don’t worry, many companies are in the same boat, but you can become the company you …

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