In this digital media revolution, content has never been more important
Well that’s it. My last day at Novus Asia and what a wonderful opportunity it’s been to work with the team here. Fabulous people. Talented. Smart. Brilliant. And funny. It’s also definitely not goodbye as we plan to become partners moving forward, with Novus Asia doing what it’s brilliant at, and me doing my bit […]
The Digital Conversationalist due to be born Read More »
I loved doing this blog with Jade Alphonsine Tuan and Dan Seifert – enjoy! Hungry to start blogging but not sure where to begin? Our expert, Novus Asia’s director of content marketing and training, Andrea Edwards, walks assistant editor Daniel Seifert and client services manager Jade Alphonsine Tuan through the process in this first chapter
Birth of a Blogger Part 1: Finding Your Voice Read More »
I had a wonderful opportunity to speak at Hootsuite’s #HootupSG Social Gurus Series: LinkedIn in Singapore recently. I enjoyed the evening immensely and the interaction with attendees afterwards was superb. So thank you Hootsuite for inviting me to speak. After the event was over, one lovely chap asked me about blogging. Should he? Where should
Maybe Becoming an Influencer Shouldn’t be the Goal? Read More »
For 18 months I’ve been working exclusively with brands to launch content marketing strategies and campaigns across Asia. It’s been an exciting time, but a challenging one too. The challenges are varied and have been learnt the hard way. So if you want to skip a little bit of pain, I encourage you to take
9 Reasons Content Marketing Isn’t Succeeding in Asia Read More »
Twitter has been going through a tough time as a business. It’s had leadership issues. Some of its new ideas haven’t worked. Apparently it lacks vision. The early adopters are not as excited by the platform as they used to be. Newbies are intimidated by how much love it needs before they see results. There’s a
Twitter is cool and I’m going to tell you why Read More »
Every year I look forward to receiving the CEO.com #socialceo report, because it gives me statistical fodder to back up my personal branding argument. With that said, this year I was a little disappointed. The growth is so slow and yet the world is moving so fast… it appears the message isn’t getting though. So
Where are all the Social CEOs? Not in the Fortune 500 Read More »
Every single time I speak at an event, run employee advocacy/personal training or see mates I haven’t seen for a while, the question always comes up: ‘how the hell do you find the time to do everything you do on social media, along with your job, being a mum, a wife, and all of the
How do you do it all? How do you find the time? Well… Hootsuite Read More »
I think she did and I’m going to explain why. While most business books don’t start off with an exchange between women in a public toilet, I believe that if you only read this book through the eyes of the entertainment industry, you’ll miss some incredibly powerful learnings. Particularly her obsessive focus on her fans
Did Amanda Palmer Write the Business Book of 2015? Read More »
I think everyone who attended the BritCham Singapore event – Storytelling – The 5 Secrets To Telling Simple Stories That Make People Act – are feeling pretty happy we scrambled out of bed in the dark to get there on time. It was really compelling stuff and thank you Steve Clayton for taking the time
A Storytelling Masterclass with Microsoft Read More »
I personally curate about 100 pieces of content every week. I do this for myself, my company, Novus Asia and its various social channels. I do it for the Asia Content Marketing Association Twitter handle @AcmaAsia, and I do it for some big global companies. Collectively, the content I curate gives creators exposure to hundreds
Do You Want Your Content Shared? Then Heed These Tips Read More »
