Andrea T Edwards

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Andrea Edwards

Andrea T. Edwards CSP is a truth-teller, strategist, and advocate for a liveable future. She decodes the polycrisis for leaders and changemakers, turning complexity into clarity, so we can act with courage, not fear. A Certified Speaking Professional (CSP), trainer, coach, mentor, author, blogger, live streamer, podcaster and community builder, she’s on a mission to mobilize one billion people to fight for what matters – a liveable earth. Her mission is to guide leaders through the polycrisis - with clarity, courage, and a commitment to the future. As Andrea extensively researched the risks we face more than a decade, she knew this wasn’t about isolated challenges. Instead it was a complex, interconnected “polycrisis,” where multiple systems are failing at the same time. These issues include: • Climate breakdown driving extreme weather, biodiversity loss, extinction, and water scarcity • Social fracturing through inequality, tribalism, and the collapse of trust • Economic instability from resource constraints and financial system vulnerabilities • Information chaos through misinformation, disinformation and propaganda • And technological disruption from AI and automation changing the nature of work and society While just a few examples, Andrea understood that none of the crises we face exist in isolation, they amplify each other, creating a meta-crisis that demands new thinking. For four decades, as she’s worked and wandered the world, Andrea became the straight-talking partner leaders turn to when things get hard. Her work stands on two pillars: • First, empowering organizations by harnessing their greatest asset: their people. She helps cultivate authentic voices within teams, breaking down silos and creating a culture of confidence. When leaders embrace Social Leadership, employees become powerful advocates, innovation flourishes, and sustainable growth follows naturally. • Second, she offers strategic advisory services, executive coaching, keynote speaking, and workshops that transform how organizations think and operate when it comes to tackling the big, hairy challenges of our time, from the planetary crisis to digital disruption and everything in between – aka the polycrisis. When it comes to Andrea there are no buzzwords, no fluff, just practical wisdom, uncomfortable truths (when needed), and strategies that work. Her clients appreciate that she’ll tell them what they need to hear, not what they want to hear. If you’re ready for a guide who brings expertise, honesty, and occasional irreverence to help navigate uncertain waters, reach out to Andrea.

I’ve lost my job, help me with my LinkedIn profile?

3 Comments / Business, Content and Context, Sales Training, Social Leadership /

I’m at the point where I could pay cash for a luxury dream holiday, anywhere in the world, if I was paid every time I got asked this question. Let’s talk straight. If you’ve lost your job and are only now thinking about your LinkedIn profile, you are completely missing the whole point of the

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Self-belief is the biggest inhibitor to building a personal brand

3 Comments / Business, Content and Context, personal branding, Social Leadership, Social Selling /

I need to talk about this because it comes up every time I run a training session with business professionals, or in 1-2-1 conversations with senior executives. When discussing the core success strategies behind building a great personal brand, every time this sentiment is expressed… Why would anyone care what I have to say? I

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Asia Definitely Moved Beyond Why of Content Marketing to How

Leave a Comment / Business, Content and Context, Content marketing, Events /

I enjoyed a great couple of days attending Content360 in Singapore last week, with ACMA as the Association Partner for the event. The 180-strong audience enjoyed case-study rich presentations from some of the world’s greatest brands, and I definitely agree with the general sentiment that Singapore (and Asia) has moved beyond the why of content

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Heart of content marketing success

3 Comments / Business, Content and Context, Content marketing, Social Selling /

My greatest concern in 2016 is businesses becoming cynical about content marketing because it does not work. As was referenced in this article ‘Content Marketing – It’s Going to Get Weird’ by Joe Pulitzzi (the benevolent father of content marketing), the nay-sayers are definitely starting to rise, and yet, content marketing is the greatest opportunity

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Birth of a Blogger Pt 2: Why Are You Blogging?

4 Comments / Business, Content and Context, personal branding, Social Leadership, Social Selling /

The second edition, with Dan and Jade. Enjoy and thanks for the great support on part one. Answer this key question, and you unlock the potential for your blog to lead you to your dream life. Novus Asia’s Andrea Edwards, Daniel Seifert and Jade Alphonsine Tuan discuss the concept that finding your core reason for

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The Digital Conversationalist due to be born

5 Comments / Business, Content and Context, Sales Training, Social Leadership, Social Selling /

Well that’s it. My last day at Novus Asia and what a wonderful opportunity it’s been to work with the team here. Fabulous people. Talented. Smart. Brilliant. And funny. It’s also definitely not goodbye as we plan to become partners moving forward, with Novus Asia doing what it’s brilliant at, and me doing my bit

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Birth of a Blogger Part 1: Finding Your Voice

4 Comments / Content and Context, Content marketing, personal branding, Social Leadership, Social Selling /

I loved doing this blog with Jade Alphonsine Tuan and Dan Seifert – enjoy! Hungry to start blogging but not sure where to begin? Our expert, Novus Asia’s director of content marketing and training, Andrea Edwards, walks assistant editor Daniel Seifert and client services manager Jade Alphonsine Tuan through the process in this first chapter

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Maybe Becoming an Influencer Shouldn’t be the Goal?

3 Comments / Business, Content and Context, personal branding, Social Leadership /

I had a wonderful opportunity to speak at Hootsuite’s #HootupSG Social Gurus Series: LinkedIn in Singapore recently. I enjoyed the evening immensely and the interaction with attendees afterwards was superb. So thank you Hootsuite for inviting me to speak. After the event was over, one lovely chap asked me about blogging. Should he? Where should

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9 Reasons Content Marketing Isn’t Succeeding in Asia

2 Comments / Business, Content and Context, Content marketing /

For 18 months I’ve been working exclusively with brands to launch content marketing strategies and campaigns across Asia. It’s been an exciting time, but a challenging one too. The challenges are varied and have been learnt the hard way. So if you want to skip a little bit of pain, I encourage you to take

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