A Basic Rule of LinkedIn Participation we Need to Heed

A Basic Rule of LinkedIn Participation we Need to Heed

My colleague is complaining about people swamping his LinkedIn feed with too many updates. He showed me his screen and two people posted five pieces each before lunchtime. The worst part is the content wasn’t even that good – you can forgive excessive posting of great content, but you can’t forgive salesy, irrelevant content right? Apparently this is not the first time these particular connections have done this and he’s feeling extremely annoyed, talking about de-friending them. I don’t blame him, because for one, these connections are not thinking about their ‘customer’ – the people on the receiving end of these posts. Their very own LinkedIn community.

About The Author


Andrea Edwards, The Digital Conversationalist, is a globally award winning B2B communications professional with more than 20 years’ experience from around the globe, including 12 years exclusively in Asia Pacific. A content marketing strategy pioneer, blogger, writer, as well as a social leadership, employee advocacy and personal branding trainer/coach for businesses and professionals – Andrea has a proven talent to communicate with customers, prospects, stakeholders and influencers in a way that resonates deeply and gets results.

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