social leaders

What’s the difference between employee advocacy and social leadership?

What’s the difference between employee advocacy and social leadership? And why it matters

Welcome to 2020. I’m off to a slow start, due to extended festivities around my 50th birthday (yes getting old), but I’ll never be absent for long. There’s too much to ponder and discuss. Too much to get ready for. If you watched my video earlier in the month (please give my YouTube channel a …

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What is your Social Selling Index? Is it important?

Do you know what your LinkedIn Social Selling Index (SSI) is? Click on the link and it will automatically tell you the result. Super simple, I promise. Your Social Selling Index (SSI) result is measured across four categories: Establish your professional brand – fill in your LinkedIn profile completely and publish articles Find the right …

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Two reasons professionals aren’t embracing social leadership

Social leadership is the opportunity of our time, and yet for some reason, companies are completely distracted chasing external influencers they can’t control to become brand advocates, instead of looking within. The best influencers and advocates any company has today are its employees. More so in the B2B space. No one knows their customers like …

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9 Reasons Content Marketing Isn’t Succeeding in Asia

For 18 months I’ve been working exclusively with brands to launch content marketing strategies and campaigns across Asia. It’s been an exciting time, but a challenging one too. The challenges are varied and have been learnt the hard way. So if you want to skip a little bit of pain, I encourage you to take …

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