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Content strategy

How a Different Approach to Blogging can set Asian Subsidiaries Free

1 Comment / Content and Context, Content marketing, Social Leadership /

I’ve recently had two discussions with friends working within subsidiaries of global IT companies – and both have been pretty interesting. The one thing that was top of mind? They are frustrated by their lack of ability to influence the global discussion taking place online, because the content is being completely controlled by US headquarters. […]

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The 3 Significant Challenges for CIOs in Asia Pacific

2 Comments / Business, Social Leadership /

Last week I posted an article entitled: Feng Shui, Do You Have the Energy for Business Success, which was written for another project that didn’t go ahead. The other article I put together was an interview with Dane Anderson, Vice President, Research Director and Region Manager for Forrester Research. Once again – not strictly communications

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5 Tips for Identifying Your Perfect B2B Content Partner

2 Comments / Content and Context, Content marketing /

A couple of weeks ago, I had the pleasure of seeing my first article published on Content Marketing Institute. Here is a link to the original article “5 Tips for Finding Your Perfect B2B Content Partner.” I put this together because things are changing so rapidly in regards to content becoming a priority, that perhaps

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Digital Success in Asia Faces Unique Challenges

5 Comments / Content and Context, Messaging and Positioning /

SAJE’s first customer when we launched back in 2006 was Alvin Chan. At that time he was Regional Marketing Manager, Public Sector, Technology Solutions Group, Asia Pacific & Japan for Hewlett-Packard. After HP, Alvin moved to a senior marketing role with Thomson Reuters, and is currently taking a short hiatus while he works out what’s next

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Tablet Strategies for Content Marketing?

10 Comments / Business, Content and Context, Content marketing /

IDG Connect recently launched a white paper entitled “iPad for Business Survey 2012” which highlights global trends for its 60 million users world-wide. Specifically focused on useage trends with business and IT professionals, 51% of IT decision-makers say they “always” use their iPad at work, with a further 40% saying they “sometimes” use it at

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IDG Connect Survey – Local Vs Global Content in Asia Pacific

4 Comments / Business, Content and Context, Content marketing /

I’ve been meaning to make a few notes about IDG Connect’s recent survey on global content trends, specifically in relation to Asia Pacific. One thing I have noticed is that many global and local companies in this region are struggling to justify increased content spend, and when available, rely on global content. The good news – compared

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Is Social Media Marketing an Effective B2B Tool?

2 Comments / Content and Context, Content marketing, Social Leadership /

I’ve just read a blog that was featured on Fastcompany.com on August 10, written by David Lavenda. It essentially asks the question – is social media marketing effective in a B2B environment, as much as it’s proven to be in a B2C environment? Mu understanding of David’s opinion is the key issue that continues to

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