Every single time I speak at an event, run employee advocacy/personal training or see mates I haven’t seen for a while, the question always comes up: ‘how the hell do you find the time to do everything you do on social media, along with your job, being a mum, a wife, and all of the […]
How do you do it all? How do you find the time? Well… Hootsuite Read More »
I think she did and I’m going to explain why. While most business books don’t start off with an exchange between women in a public toilet, I believe that if you only read this book through the eyes of the entertainment industry, you’ll miss some incredibly powerful learnings. Particularly her obsessive focus on her fans
Did Amanda Palmer Write the Business Book of 2015? Read More »
I think everyone who attended the BritCham Singapore event – Storytelling – The 5 Secrets To Telling Simple Stories That Make People Act – are feeling pretty happy we scrambled out of bed in the dark to get there on time. It was really compelling stuff and thank you Steve Clayton for taking the time
A Storytelling Masterclass with Microsoft Read More »
I personally curate about 100 pieces of content every week. I do this for myself, my company, Novus Asia and its various social channels. I do it for the Asia Content Marketing Association Twitter handle @AcmaAsia, and I do it for some big global companies. Collectively, the content I curate gives creators exposure to hundreds
Do You Want Your Content Shared? Then Heed These Tips Read More »
There is a definition for rare CEOs today called the Blue Unicorn. I first heard about Blue Unicorns from Ted Coine, chief relationship officer of Meddle.it on OP|EN for Business. In defining the Blue Unicorn, a CEO who truly gets social media is, “still so uncommon that we aren’t just looking for any unicorn, we’re
Dear CEOs, Are You Happy Not Being a Blue Unicorn? Read More »
I’m not perfect on LinkedIn, no one is, but there are a few missed opportunities I see every day and thought you might appreciate knowing what they are. Small tips like this really help to elevate your presence on the platform and ultimately, you get much better results – whether you’re job hunting, trying to
3 Basic Tips to Elevate Your LinkedIn Presence Read More »
Something that is starting to concern me greatly is professionals blindly endorsing the brand they are working for and not understanding the implications on themselves when they do. Equally concerning is brands thinking this is good for them. It’s not. My concern started with this article in Entrepreneur Magazine – Are You Team-Player Enough to
Blindly Endorsing Your Company is Bad for Your Career and for Your Personal Brand Read More »
I’ve been attending lots of industry events in recent weeks – social media, content marketing, technology, and even a rugby dinner – and here’s the thing. It’s 2015 and still STILL event organizers and speakers aren’t appreciating the power of social media at events. We’ve got to change that. I’ll give you one example of
Event Organisers, Speakers… Hashtags & Handles I Beg You, Please Read More »
I had the wonderful opportunity to speak on the content marketing panel at LinkedIn’s TechConnect 2015 with four great people – our host, Edward Bray, Head of Marketing, APAC, Marketing Solutions, LinkedIn, and my fellow panelists: Wynthia Goh, APJ Director of Digital and Social, SAP; Nikolaus Ong, Director, Marketing, EMC; and Catherine Ganapathy, Regional Account
A Content Marketing Discussion with LinkedIn Read More »
Six content marketing experts ACMA’s board all answer the question – what is content marketing? If you attend any event focused on content marketing today, there is a very real chance that you will spy this definition peeking out from a PowerPoint deck or two: “Content marketing is a strategic marketing approach focused on creating
What is Content Marketing? Read More »
