You are going to be reading A LOT about employee brand advocacy in the coming years, and I encourage you to do one thing right now – understand this opportunity quickly and make sure your business champions it. If you embrace content marketing and employee brand advocacy together today, you will lead a fundamental transformation […]
Want to Win at Content Marketing? Empower and Embrace Your Employees Read More »
I was very fortunate to be invited by LinkedIn to do a keynote speech at its first ever social selling summit, INtro: Elevating Sales, held in Singapore on 18 June, 2015. To say I was anxious about delivering this to such a senior sales audience is an understatement, however the main reason for my anxiety
Content Must Sit at the Heart of Business Read More »
When I sit down with senior executives to work on professional social profiles, especially LinkedIn, the question always comes up – do you have great photos from your professional history? Luckily, most senior executives do. It’s everyone else who has to scramble. These sorts of photos include team building shots, speaking onstage or in a
Capture Professional Moments to Bolster Personal Brand Read More »
As a marketer I strongly believe that if you’re in business, you have to be on Twitter: especially if you want to be part of a global conversation. There are other social sites you must be on too (LinkedIn), but it’s about being where your customers are, and Twitter should be viewed as a cornerstone communication channel for
8 Tips to Build a Twitter Presence From Scratch Read More »
I’ve been in the content marketing game since 2003, when I launched IDC’s Marketing Services business into Asia. It wasn’t called ‘content marketing’ back then, and I didn’t actually identify myself as a content marketer until 2009, when I was running my own business. Of course, for the dynamic region of Asia, it’s only in
6 Tips for Identifying Your Perfect B2B Content Partner Read More »
The stats are pretty clear: 77 percent of B2C and 86 percent of B2B companies are using content marketing – Jeffbullas.com 78 percent of CMO’s think custom content is the future of marketing – Visual.ly $135 billion was spent on digital marketing content in 2014 – Visual.ly 62 percent of millennial loyalty is driven by
Are you Content Marketing or Marketing? Read More »
There is a GREAT deck on Slideshare right now. It’s called “Crap. The Content Marketing Deluge” by Velocity Partners. I love this deck for many reasons, but mainly because it spoke my language – irreverent, but makes a very strong argument – and that is: as more B2B brands turn to content marketing, the consumer
Content Marketing is About Earning People’s Time Read More »
Simon Cholmeley and I were thrilled to be invited to speak at the Microsoft Platinum Partner Summit 2015 in Ho Chi Minh City, Vietnam, last week. A wonderful opportunity to share our learnings on the content marketing landscape in Asia with Microsoft’s partners, we also took the opportunity to link the message to something absolutely
Content Marketing and Personal Branding are Inextricably Linked Read More »
I’ve had the great privilege to do a few speaking spots recently, and it’s given me an opportunity to really hone my thinking around how I present about content marketing, as well as to hear perspectives from other professionals in the field. Content marketing is actually a massive topic, with lots of different angles to
What’s Holding Asia’s Businesses Back from Content Marketing? Read More »
My colleague is complaining about people swamping his LinkedIn feed with too many updates. He showed me his screen and two people posted five pieces each before lunchtime. The worst part is the content wasn’t even that good – you can forgive excessive posting of great content, but you can’t forgive salesy, irrelevant content right?
A Basic Rule of LinkedIn Participation we Need to Heed Read More »
