Business

Mission Statements – World’s Top 10 Brands

Continuing the discussion on mission statements (the most searched content on this blog), the world’s top 100 brands were recently announced by Millward Brown. Now in its 7th year, the 2012 Top 100 Global Brandz saw Apple retaining its number one position, with IBM in 2nd place, pushing Google out to 3rd. As before, the …

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The Difference between a Vision and a Mission Statement – Simplified

The most searched term on my blog – by a very long way – is: “what is the difference between a vision and a mission statement?” I did a pretty comprehensive blog on this in September 2011, and then another entitled “Are Corporate Values Important?” in December 2011, which built on this discussion. Based on …

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Tablet Strategies for Content Marketing?

IDG Connect recently launched a white paper entitled “iPad for Business Survey 2012” which highlights global trends for its 60 million users world-wide. Specifically focused on useage trends with business and IT professionals, 51% of IT decision-makers say they “always” use their iPad at work, with a further 40% saying they “sometimes” use it at …

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Dell – a Top Five Social Media Brand – Looking for Fresh Ideas

Damien Cummings is the Online & Social Media Director for the Consumer and SMB Division at Dell, based in Singapore. No stranger to the social media world, Damien is regularly seen speaking at conferences all over the region and is very highly regarded by the industry for his deep knowledge in this space. As there …

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IDG Connect Survey – Local Vs Global Content in Asia Pacific

I’ve been meaning to make a few notes about IDG Connect’s recent survey on global content trends, specifically in relation to Asia Pacific. One thing I have noticed is that many global and local companies in this region are struggling to justify increased content spend, and when available, rely on global content. The good news – compared …

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8 Tips to Ensure You are Speaking Your Customers’ Language

The key piece of advice continuing to raise its head when defining an effective social media strategy is to speak in the language of your customers. This is good advice, but I wonder how many companies are taking heed? As an example, I’ve worked with IT companies since the mid-90s and one thing that remains …

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Content Marketing Research Highlights Challenges and Opportunities

I gained early access to the “B2B Content Marketing Trends 2011” research report this week, because I partook in the research, and it makes for an interesting read. We all know that content is king as we move into the future of marketing right? Therefore if we believe that, content marketing is a key strategic …

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