Andrea T Edwards

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Andrea Edwards

Andrea T. Edwards CSP is a truth-teller, strategist, and advocate for a liveable future. She decodes the polycrisis for leaders and changemakers, turning complexity into clarity, so we can act with courage, not fear. A Certified Speaking Professional (CSP), trainer, coach, mentor, author, blogger, live streamer, podcaster and community builder, she’s on a mission to mobilize one billion people to fight for what matters – a liveable earth. Her mission is to guide leaders through the polycrisis - with clarity, courage, and a commitment to the future. As Andrea extensively researched the risks we face more than a decade, she knew this wasn’t about isolated challenges. Instead it was a complex, interconnected “polycrisis,” where multiple systems are failing at the same time. These issues include: • Climate breakdown driving extreme weather, biodiversity loss, extinction, and water scarcity • Social fracturing through inequality, tribalism, and the collapse of trust • Economic instability from resource constraints and financial system vulnerabilities • Information chaos through misinformation, disinformation and propaganda • And technological disruption from AI and automation changing the nature of work and society While just a few examples, Andrea understood that none of the crises we face exist in isolation, they amplify each other, creating a meta-crisis that demands new thinking. For four decades, as she’s worked and wandered the world, Andrea became the straight-talking partner leaders turn to when things get hard. Her work stands on two pillars: • First, empowering organizations by harnessing their greatest asset: their people. She helps cultivate authentic voices within teams, breaking down silos and creating a culture of confidence. When leaders embrace Social Leadership, employees become powerful advocates, innovation flourishes, and sustainable growth follows naturally. • Second, she offers strategic advisory services, executive coaching, keynote speaking, and workshops that transform how organizations think and operate when it comes to tackling the big, hairy challenges of our time, from the planetary crisis to digital disruption and everything in between – aka the polycrisis. When it comes to Andrea there are no buzzwords, no fluff, just practical wisdom, uncomfortable truths (when needed), and strategies that work. Her clients appreciate that she’ll tell them what they need to hear, not what they want to hear. If you’re ready for a guide who brings expertise, honesty, and occasional irreverence to help navigate uncertain waters, reach out to Andrea.

52 Tips on Content and Community From the Top New Media Experts

Leave a Comment / Business, Content and Context, Content marketing /

If you are in a marketing, communications, digital media, or any other role within the marketing mix, I can recommend downloading this eBook entitled “The New Media Rat Pack – 52 Tips on Content & Community From the Top New Media Experts.” Launched by Top Rank Marketing in advance of NMX 2013 (formerly BlogWorld) –

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Messaging my Own Company – a Lesson Learned

Leave a Comment / Business, Content marketing, Messaging and Positioning /

Since launching SAJE in 2006, I’ve gone through a few messaging revamps. I haven’t done this because I got it “wrong” in the early days, I quite simply started out focused on one area – messaging and positioning. But I’ve come to the conclusion that you can’t work full time on this – there just

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