Andrea T Edwards

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Andrea Edwards

Andrea T. Edwards CSP is a truth-teller, strategist, and advocate for a liveable future. She decodes the polycrisis for leaders and changemakers, turning complexity into clarity, so we can act with courage, not fear. A Certified Speaking Professional (CSP), trainer, coach, mentor, author, blogger, live streamer, podcaster and community builder, she’s on a mission to mobilize one billion people to fight for what matters – a liveable earth. Her mission is to guide leaders through the polycrisis - with clarity, courage, and a commitment to the future. As Andrea extensively researched the risks we face more than a decade, she knew this wasn’t about isolated challenges. Instead it was a complex, interconnected “polycrisis,” where multiple systems are failing at the same time. These issues include: • Climate breakdown driving extreme weather, biodiversity loss, extinction, and water scarcity • Social fracturing through inequality, tribalism, and the collapse of trust • Economic instability from resource constraints and financial system vulnerabilities • Information chaos through misinformation, disinformation and propaganda • And technological disruption from AI and automation changing the nature of work and society While just a few examples, Andrea understood that none of the crises we face exist in isolation, they amplify each other, creating a meta-crisis that demands new thinking. For four decades, as she’s worked and wandered the world, Andrea became the straight-talking partner leaders turn to when things get hard. Her work stands on two pillars: • First, empowering organizations by harnessing their greatest asset: their people. She helps cultivate authentic voices within teams, breaking down silos and creating a culture of confidence. When leaders embrace Social Leadership, employees become powerful advocates, innovation flourishes, and sustainable growth follows naturally. • Second, she offers strategic advisory services, executive coaching, keynote speaking, and workshops that transform how organizations think and operate when it comes to tackling the big, hairy challenges of our time, from the planetary crisis to digital disruption and everything in between – aka the polycrisis. When it comes to Andrea there are no buzzwords, no fluff, just practical wisdom, uncomfortable truths (when needed), and strategies that work. Her clients appreciate that she’ll tell them what they need to hear, not what they want to hear. If you’re ready for a guide who brings expertise, honesty, and occasional irreverence to help navigate uncertain waters, reach out to Andrea.

Why hashtags are even more important today – get on it

5 Comments / Content and Context, personal branding, Social Leadership, Social Selling /

We had some great news recently – well I thought so. LinkedIn is now officially integrating hashtags into the platform – hallelujah! I’ve been predicting this for a long time, which is why I’ve always used them on LinkedIn, even if it wasn’t the done thing. But I don’t care. I’m not a follower and

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Understanding the millennial mindset – what’s important to young professionals?

4 Comments / Business, Events, Inspiration /

If you’re like me, the ideas and opinions around our millennial work-colleagues has started to become tedious and, quite frankly, patronizing. I’ve had the pleasure of working with thousands of young, nubile minds, and the broad-brush statements across a whole generation has never sat well with me. Besides, I’ve always felt I’m a millennial in

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7 things I’ve learnt from writing 687 blog posts

5 Comments / Content and Context, Content marketing, Social Leadership, Social Selling /

I just added up the number of blog posts I’ve written and it stands at 687… well 688 if you include this one. That’s a lot of blogs – and it’s definitely been quite a journey. This journey kicked off in 2006, but got serious in 2009 when I started to build three separate blogs,

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Want to be successful? Be a person of your word and take action

2 Comments / Business, Content and Context, Inspiration /

I get asked for career advice a lot, and while most of the time I don’t think I can teach anyone anything – I’m still trying to work this life-stuff out myself – there are a couple of observations I’ve made in my 20+ year career that are consistent and (I believe) debilitating if you

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Microblogging is a perfect way to start building your personal brand

6 Comments / Business, Content and Context, Social Leadership /

TTAM = things that annoy me, and this is my second TTAM post. Here is my first – turn off automation on social  – and please do this, it gets you no benefit. In fact, the first interaction people have with you is negative, as they immediately delete your automated message. Today’s blog is about

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360 Video is a massive content opportunity for business

Leave a Comment / Business, Content and Context, Content marketing, Sales Training /

I recently caught up with my friend, Andrew Psarianos, CEO of Picture Perfect Productions, and he showed me a 360 video example that made my jaw drop. Until that point, I’d seen 360 examples, but I hadn’t seen a business case. Now I had. It was of Singapore’s stunning Marina Bay and rather than just

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Personal branding requires grit, determination and never ever giving up

2 Comments / Content and Context, Social Leadership, Social Selling /

I had a great discussion with a fellow professional on personal branding yesterday and he said something magical to my ears – I’ve got a five-year window I’m working on towards building my personal brand to get where I want to be. And I thought finally. Finally, someone understands this. Personal branding is not a

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Make your employees the stars of your show

4 Comments / Business, Content and Context, Social Leadership, Social Selling /

I was thrilled to have the opportunity to speak at the recent Hootsuite executive breakfast in Singapore – “Advocacy & The Bottom Line – How to Make it Work” with Nishan Weerasinghe from IBM, Roger Graham from Hootsuite, and Roger Pua from LinkedIn. A lot of great content was covered by my fellow speakers, and

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Content marketing is fundamentally about business transformation

1 Comment / Business, Content and Context, Social Selling /

If there is one thing I’m sure of, it’s this – we are having the wrong conversation about content marketing. Right now the conversation is too tactical. It’s too execution focused. It’s about content but it’s not about content marketing. Content marketing is about business transformation. It’s about putting the customer at the very heart

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