Andrea T Edwards

Andrea Edwards

Andrea T. Edwards CSP is a truth-teller, strategist, and advocate for a liveable future. She decodes the polycrisis for leaders and changemakers, turning complexity into clarity, so we can act with courage, not fear. A Certified Speaking Professional (CSP), trainer, coach, mentor, author, blogger, live streamer, podcaster and community builder, she’s on a mission to mobilize one billion people to fight for what matters – a liveable earth. Her mission is to guide leaders through the polycrisis - with clarity, courage, and a commitment to the future. As Andrea extensively researched the risks we face more than a decade, she knew this wasn’t about isolated challenges. Instead it was a complex, interconnected “polycrisis,” where multiple systems are failing at the same time. These issues include: • Climate breakdown driving extreme weather, biodiversity loss, extinction, and water scarcity • Social fracturing through inequality, tribalism, and the collapse of trust • Economic instability from resource constraints and financial system vulnerabilities • Information chaos through misinformation, disinformation and propaganda • And technological disruption from AI and automation changing the nature of work and society While just a few examples, Andrea understood that none of the crises we face exist in isolation, they amplify each other, creating a meta-crisis that demands new thinking. For four decades, as she’s worked and wandered the world, Andrea became the straight-talking partner leaders turn to when things get hard. Her work stands on two pillars: • First, empowering organizations by harnessing their greatest asset: their people. She helps cultivate authentic voices within teams, breaking down silos and creating a culture of confidence. When leaders embrace Social Leadership, employees become powerful advocates, innovation flourishes, and sustainable growth follows naturally. • Second, she offers strategic advisory services, executive coaching, keynote speaking, and workshops that transform how organizations think and operate when it comes to tackling the big, hairy challenges of our time, from the planetary crisis to digital disruption and everything in between – aka the polycrisis. When it comes to Andrea there are no buzzwords, no fluff, just practical wisdom, uncomfortable truths (when needed), and strategies that work. Her clients appreciate that she’ll tell them what they need to hear, not what they want to hear. If you’re ready for a guide who brings expertise, honesty, and occasional irreverence to help navigate uncertain waters, reach out to Andrea.

Shall we make 2017 the year of engagement on social media?

I’m slower than most to start the New Year, but it was awesome to get away to Dubai and Abu Dhabi with the family and to enjoy a decent break. However, as anyone else with young kids knows – small kids + quiet reflection time = not going to happen! The UAE was amazing though. […]

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12 things to do over the holidays to get your LinkedIn profile rocking

It’s the holiday season. A time of reflection, planning, and thinking about what’s most important as we head into another year. I just hope it’s not as crazy as 2016. Please let that be the case! Anyway, I’ve written loads on personal branding, social leadership, employee advocacy and content marketing, plus a few other things

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Content marketing is not a tactic, it’s a core belief system all must embrace

I can’t tell you how many times I’m asked: is content marketing just another word for advertising? No. Advertising isn’t content marketing, it’s advertising – which still has a place in the world, although a changed place. Can an advert be considered content marketing? Well yes, a great ad that makes us feel, cry, laugh

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Not building your personal brand? Then you’re not in control

We’ve all been reading intense headlines these last few months. Economies and confidence starting to flounder, the doom merchants are speaking up, and with the US election results, who knows where that will lead us? But people are being laid off too. Good people. Friends. These friends are people I’ve spoken to about building their personal

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Why hashtags are even more important today – get on it

We had some great news recently – well I thought so. LinkedIn is now officially integrating hashtags into the platform – hallelujah! I’ve been predicting this for a long time, which is why I’ve always used them on LinkedIn, even if it wasn’t the done thing. But I don’t care. I’m not a follower and

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Understanding the millennial mindset – what’s important to young professionals?

If you’re like me, the ideas and opinions around our millennial work-colleagues has started to become tedious and, quite frankly, patronizing. I’ve had the pleasure of working with thousands of young, nubile minds, and the broad-brush statements across a whole generation has never sat well with me. Besides, I’ve always felt I’m a millennial in

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7 things I’ve learnt from writing 687 blog posts

I just added up the number of blog posts I’ve written and it stands at 687… well 688 if you include this one. That’s a lot of blogs – and it’s definitely been quite a journey. This journey kicked off in 2006, but got serious in 2009 when I started to build three separate blogs,

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Want to be successful? Be a person of your word and take action

I get asked for career advice a lot, and while most of the time I don’t think I can teach anyone anything – I’m still trying to work this life-stuff out myself – there are a couple of observations I’ve made in my 20+ year career that are consistent and (I believe) debilitating if you

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Microblogging is a perfect way to start building your personal brand

TTAM = things that annoy me, and this is my second TTAM post. Here is my first – turn off automation on social  – and please do this, it gets you no benefit. In fact, the first interaction people have with you is negative, as they immediately delete your automated message. Today’s blog is about

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