I’ve been attending lots of industry events in recent weeks – social media, content marketing, technology, and even a rugby dinner – and here’s the thing. It’s 2015 and still STILL event organizers and speakers aren’t appreciating the power of social media at events. We’ve got to change that. I’ll give you one example of […]
Event Organisers, Speakers… Hashtags & Handles I Beg You, Please Read More »
I had the wonderful opportunity to speak on the content marketing panel at LinkedIn’s TechConnect 2015 with four great people – our host, Edward Bray, Head of Marketing, APAC, Marketing Solutions, LinkedIn, and my fellow panelists: Wynthia Goh, APJ Director of Digital and Social, SAP; Nikolaus Ong, Director, Marketing, EMC; and Catherine Ganapathy, Regional Account
A Content Marketing Discussion with LinkedIn Read More »
Six content marketing experts ACMA’s board all answer the question – what is content marketing? If you attend any event focused on content marketing today, there is a very real chance that you will spy this definition peeking out from a PowerPoint deck or two: “Content marketing is a strategic marketing approach focused on creating
What is Content Marketing? Read More »
You are going to be reading A LOT about employee brand advocacy in the coming years, and I encourage you to do one thing right now – understand this opportunity quickly and make sure your business champions it. If you embrace content marketing and employee brand advocacy together today, you will lead a fundamental transformation
Want to Win at Content Marketing? Empower and Embrace Your Employees Read More »
I was very fortunate to be invited by LinkedIn to do a keynote speech at its first ever social selling summit, INtro: Elevating Sales, held in Singapore on 18 June, 2015. To say I was anxious about delivering this to such a senior sales audience is an understatement, however the main reason for my anxiety
Content Must Sit at the Heart of Business Read More »
When I sit down with senior executives to work on professional social profiles, especially LinkedIn, the question always comes up – do you have great photos from your professional history? Luckily, most senior executives do. It’s everyone else who has to scramble. These sorts of photos include team building shots, speaking onstage or in a
Capture Professional Moments to Bolster Personal Brand Read More »
As a marketer I strongly believe that if you’re in business, you have to be on Twitter: especially if you want to be part of a global conversation. There are other social sites you must be on too (LinkedIn), but it’s about being where your customers are, and Twitter should be viewed as a cornerstone communication channel for
8 Tips to Build a Twitter Presence From Scratch Read More »
I’ve been in the content marketing game since 2003, when I launched IDC’s Marketing Services business into Asia. It wasn’t called ‘content marketing’ back then, and I didn’t actually identify myself as a content marketer until 2009, when I was running my own business. Of course, for the dynamic region of Asia, it’s only in
6 Tips for Identifying Your Perfect B2B Content Partner Read More »
My LinkedIn inbox is currently full of pitches from people I’ve never met or engaged with. These folk have asked to connect with me and once I press that little yes button, within five minutes too many think it’s a green flag to send an unsolicited pitch selling a product or service. It’s never targeted.
Social Selling on LinkedIn Doesn’t Work When… Read More »
The stats are pretty clear: 77 percent of B2C and 86 percent of B2B companies are using content marketing – Jeffbullas.com 78 percent of CMO’s think custom content is the future of marketing – Visual.ly $135 billion was spent on digital marketing content in 2014 – Visual.ly 62 percent of millennial loyalty is driven by
Are you Content Marketing or Marketing? Read More »
