Scoot Off Message?

Leave a Comment / Business, Content and Context, Messaging and Positioning /

I’ve been part of a very interesting discussion about newsjacking on LinkedIn today – see links for an explanation of Newsjacking. Essentially, on the back of disgraced Briton’s (Anton Casey) horrible social media comments that went viral world-wide last week, Scoot thought it would be a good idea to offer a flight deal to Perth – […]

Scoot Off Message? Read More »