Tag: Asia;

7 things I’ve learnt from writing 687 blog posts

Andrea Edwards

I just added up the number of blog posts I’ve written and it stands at 687… well 688 if you include this one. That’s a lot of blogs – and it’s definitely been quite a journey. This journey kicked off in 2006, but got serious in 2009 when I started to build three separate blogs,…

Heart of content marketing success

The Digital Conversationalist

My greatest concern in 2016 is businesses becoming cynical about content marketing because it does not work. As was referenced in this article ‘Content Marketing – It’s Going to Get Weird’ by Joe Pulitzzi (the benevolent father of content marketing), the nay-sayers are definitely starting to rise, and yet, content marketing is the greatest opportunity…

The Content Marketing Coup D’etat

Content Marketing

I attended a great evening in Singapore recently – Content Conversations hosted by Outbrain at the Hub. I recommend reading Timi Siytangco’s take on the evening here, as she highlights all of the salient points discussed. It was definitely a lively conversation around driving tangible results in the new world of content marketing, while competing…

The Culture of Business Cards in Asia

Asian culture

When I was in the US a couple of weeks ago, I noticed very few people willingly exchanged business cards, and on a couple of occasions when I offered my business card, people looked at me like I was a little bit weird – not unusual for me :). Then I noticed this article doing the…