#63 Weekend reads – ANOTHER huge week in the news
It’s a time for us all when the knocks just keep on coming and it was another huge week in the news. The spread of Covid19 in Asia continues, with Singapore experiencing
Asia
Should I send a personal note to new LinkedIn connections?
Can we please have an honest conversation about the tips for LinkedIn marketing coming our way, and more broadly, social media?
10 actions business professionals can take to address the climate crisis
What can I do to help address climate change? That is the question I am constantly asked after sharing information on the crisis the world is facing. So, I’m doing what I can do, and that is sharing ideas, which hopefully can contribute to a collective surge of change. But based on my experience and …
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7 things I’ve learnt from writing 687 blog posts
I just added up the number of blog posts I’ve written and it stands at 687… well 688 if you include this one. That’s a lot of blogs – and it’s definitely been quite a journey. This journey kicked off in 2006, but got serious in 2009 when I started to build three separate blogs, …
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Heart of content marketing success
My greatest concern in 2016 is businesses becoming cynical about content marketing because it does not work. As was referenced in this article ‘Content Marketing – It’s Going to Get Weird’ by Joe Pulitzzi (the benevolent father of content marketing), the nay-sayers are definitely starting to rise, and yet, content marketing is the greatest opportunity …
The Content Marketing Coup D’etat
I attended a great evening in Singapore recently – Content Conversations hosted by Outbrain at the Hub. I recommend reading Timi Siytangco’s take on the evening here, as she highlights all of the salient points discussed. It was definitely a lively conversation around driving tangible results in the new world of content marketing, while competing …