I was forwarded this Infographic and it speaks for itself. Based on UK research prepared by Base One in the Buyersphere Report from May 2011, it describes how B2B buyers are getting hungrier for information, and how the content “fillings” are changing. If you click through to the link (click on the graphic) and then double […]
Appetite for Content Read More »
I’ve been meaning to make a few notes about IDG Connect’s recent survey on global content trends, specifically in relation to Asia Pacific. One thing I have noticed is that many global and local companies in this region are struggling to justify increased content spend, and when available, rely on global content. The good news – compared
IDG Connect Survey – Local Vs Global Content in Asia Pacific Read More »
A few months ago I met Kavita Jhunjhunwala and was immediately impressed, as she is such a dynamic and creative professional. Having just relocated to Singapore to give her businesses a more Asia Pacific focus, Kavita is the co-founder of two companies, Pi Social Media which delivers back-end social media solutions; and what we’re going
5 Strategies for Event Success Read More »
The key piece of advice continuing to raise its head when defining an effective social media strategy is to speak in the language of your customers. This is good advice, but I wonder how many companies are taking heed? As an example, I’ve worked with IT companies since the mid-90s and one thing that remains
8 Tips to Ensure You are Speaking Your Customers’ Language Read More »
I attended an event last week; it was a great event, all except one speaker. He was speaking on behalf of the platinum sponsor AND essentially, he did a product pitch. It was just awful and long before the end of his presentation, I wanted him to stop. It was so bad; the entire audience
Will you take the SAJE Speakers’ Challenge? Read More »
I gained early access to the “B2B Content Marketing Trends 2011” research report this week, because I partook in the research, and it makes for an interesting read. We all know that content is king as we move into the future of marketing right? Therefore if we believe that, content marketing is a key strategic
Content Marketing Research Highlights Challenges and Opportunities Read More »
Something very strange has been happening to me recently. People have been asking for my advice on blogging, like I’m some sort of expert! The first time I wondered why are they asking me? However, as time has gone on, I’ve realised that having 12 months blogging experience seems to really count as something these
Want to Start Blogging? Here’s What I’ve Learnt… Read More »
I was chatting with a great friend of mine, probably one of the IT industry analysts I respect the most in Asia Pacific, and we got onto social media. I won’t mention his name, l’est I get him in trouble, but he told me he wanted to launch a professional blog in his name, discussing
CEOs Wake up and Smell the Social Media Coffee Read More »
A message for people working in marketing agencies, selling value is what is required to succeed. Make your sales pitch relevant and you do that by communicating value as opposed to the services you offer.
Sell Value NOT Services Read More »
