The Digital Conversationalist

personal branding

What is your customer paying attention to right now?

I’ve been slow getting back into work this year – I mean really slow!! I just haven’t been ready to leap into the fray, and I still don’t feel fully ready. Why? Because sometimes I just get worn down by the constant negative news ricocheting around our globe. I’m also getting more and more despondent […]

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The challenge with content marketing hasn’t changed in 10 years

One of the initiatives of the Asia Content Marketing Association (ACMA), is an exclusive event series called ACMA Content Conversations Select (Select). Select is a peer-to-peer discussion, focussed on current themes and challenges around online content marketing, and we discuss how to help each other overcome challenges and embrace the opportunity content marketing delivers. Only

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The number one starting point to be a powerful social leader

I was tagged on LinkedIn by the president of the International Coaching Federation (ICF) Singapore, Han Sam Lai (Sam) after speaking at the recent ICF Singapore Business Forum 2018. In my speech/workshop, I did a one-minute meditation and Sam selected the question: “What gives me energy? What feeds my spirit?” (All questions included at the

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Freddie Mercury, the legend, the rock god, is my personal idol. Who’s yours?

I saw Bohemian Rhapsody, and after the first negative reviews came out, I was starting to get anxious – please don’t screw this film up!! All I can say is: it was GLORIOUS! A beautiful movie, about one of the world’s greatest talents, but also a look deep inside his soul. I know the timeline

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Social leadership requires great sensitivity, high EQ and global awareness

On September 11, 2001, I was in Boston, having cancelled a meeting at the World Trade Centre (WTC) in NYC the day before – a meeting scheduled to start at 9am. It’s definitely always felt like a close call, but I got lucky, and everyone I knew in the Towers got out too. Some of

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Find your voice, own it, embrace the cornerstone of transformation – you first

Owning your eminence digitally – which I call social leadership – is the career powerplay today. But it’s not easy! Having done this with thousands of people, I can tell you one thing for sure – the majority struggle to tap into the voice they want to own.

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To be a social leader, be the dopamine in someone else’s day

Dopamine, a neurotransmitter in the brain, is credited with one of the negative side effects of social media – addiction. Anything for that shot, hey? But like all things perceived negative around social media, maybe successful social leadership means turning it into a positive. We do that by moving away from the mindset of what

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How IBM APAC turned 500 employees into a social media and content army

I’m absolutely thrilled to share the success story of how building a social leadership culture can absolutely transform a business from the inside out. Hand on heart, it’s been the privilege of my career to work with the incredible professionals at IBM across Asia Pacific. Some of the smartest and most passionate people I’ve ever

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Can I use hashtags on LinkedIn? Yes you can AND definitely should

Hashtags link you to the people and ideas you care about most. It’s how people find you. It’s how you build your profile beyond your immediate network. It’s how you get aligned to the topics you care about, digitally. If you want to be a powerhouse on social media, hashtags are critical.

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It’s the age of digital reputations, how’s yours?

As the noise ramps up on social media and more professionals are joining the fray, not to mention the massive increase in content we’re all enduring today (FOMO is very real), we’ve got to turn things around and be conscious that social leadership is about delivering value to an audience, and that audience is specific for each of us.

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