I took my sons to Ben & Jerry’s for an ice-cream treat at the end of school term. I think it’s a phenomenal business, really standing by what it represents and I’m sure it’s one of the rare corporations actively supporting “Occupy Wall Street.” It’s a company that constantly promotes what it stands for in …
I’ve been a bit slack on the blogging front of late, but managed to get in a holiday to Holland, which was much needed. One of the things I was thinking about when away is writing great case studies; because so many companies issue case studies that just don’t do them justice. I’m also sure …
We rarely share other blogs on this site, but this was a short and simple reminder of what is most important in defining a communication strategy. When you are defining any message for going to market, to what ever audience – what, why, how, when and who – are the questions to answer. It really is …
One question I am asked regularly is – what is the difference between a vision and a mission statement? Now by putting this opinion out there, many may disagree and say it’s the other way around, but this is what I believe is the difference, and what I follow when working with customers to define …
The Difference Between a Vision and a Mission Statement? Read More »
Would it be young and trendy, mature and sophisticated, elegant and chic, or fun and sporty? It’s an interesting question to ask and you’ll often find the company you’d like to be is nothing like the company you are. Don’t worry, many companies are in the same boat, but you can become the company you …
If Your Company was a Person, What Sort of Person Would it be? Read More »
