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It’s time to get rid of two LinkedIn myths

Leave a Comment / Business, personal branding, Social Leadership, Social Selling /

There are two observations – shared with me in all social leadership courses – that need to be addressed and then we need to move on. They are: LinkedIn is a recruitment platform, you only go there when you’re looking for a job. And You should only connect with people you already know on LinkedIn. […]

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Linked In, Blinked Out

1 Comment / Content and Context, Content marketing, Messaging and Positioning, personal branding, Social Leadership /

How much of  ‘corporate social media’  amounts to ‘wasting time on the company’s dime?’ The big difficulty for many managers is in demonstrating a positive ROI (‘Return on Involvement’) from their social media projects – a collection of sundry activities loosely billed by the now ubiquitous social media consultants as “connecting, communicating and collaborating.” I

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