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What’s the difference between employee advocacy and social leadership?

What’s the difference between employee advocacy and social leadership? And why it matters

Welcome to 2020. I’m off to a slow start, due to extended festivities around my 50th birthday (yes getting old), but I’ll never be absent for long. There’s too much to ponder and discuss. Too much to get ready for. If you watched my video earlier in the month (please give my YouTube channel a …

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Is there a way to deal with the trolls, the bullies and the haters online?

If there is one issue I wish I could fix, it would definitely be getting rid of the revolting people that plague the online world. As a female blogger, I’ve had my fair share of revolting nonsense and every time it makes me step back for a bit and reduce my voice. Because why would …

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Are you joining the #DeleteFacebook movement? Or is this a sign of progress?

From the beginning I embraced social media with love in my heart. It gave me the opportunity to connect with all of the amazing people I’ve met around the world, having lived in five countries and travelled to many more. Before social media, I would have lost touch and they would have become distant memories. …

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Where leadership teams are going wrong with employee advocacy, and what you can do about it

My prediction for 2018 is senior executive teams will make it a number one priority to get employees engaged on social media, seeing it as a key driver and opportunity to build their business. Momentum has already started, especially in the B2B space, and it’s going to explode next year. Check in with me November …

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20 things you can do right now to become a truly social leader

I’ve had the great pleasure to speak with two groups of professionals this week. Firstly at Rutgers Business School Asia Pacific thanks to the invitation of its executive director, Stephanie Krishnan. Then again today at a women’s leadership workshop, which was led by the equally fabulous Zsuzsanna Tungli, Ph.D, who runs Developing Global Leaders Asia …

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What is the value of paid online views? Is it all BS?

I recently put some money down to promote my latest video on YouTube. I put money behind everything I do. It’s the only way to ensure it gets seen. Anyhoo, here it is… Incidentally, any chance you can follow my channel? It’s new, is way out of my comfort zone, and I’d just really appreciate …

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Shall we make 2017 the year of engagement on social media?

I’m slower than most to start the New Year, but it was awesome to get away to Dubai and Abu Dhabi with the family and to enjoy a decent break. However, as anyone else with young kids knows – small kids + quiet reflection time = not going to happen! The UAE was amazing though. …

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Why hashtags are even more important today – get on it

We had some great news recently – well I thought so. LinkedIn is now officially integrating hashtags into the platform – hallelujah! I’ve been predicting this for a long time, which is why I’ve always used them on LinkedIn, even if it wasn’t the done thing. But I don’t care. I’m not a follower and …

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Asia Pacific Social Media Stats – Australia, China, India and Japan

It’s a pretty-much well proven fact that the world has changed and marketers must focus on where their audiences are interacting and work to influence them within that environment – yes? The stats tell the story… Nearly 80% of Internet users conduct product research online There are more than 10 billion online searches a month …

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Your Personal Professional Profile is Vital

In today’s social world, one thing I’m not seeing enough of in Asia Pacific is people investing in their own personal professional profile in social media-land. I certainly have some connections that do a fantastic job at this – consistently focused on building their profile as experts in whatever field they are in – and …

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