You could not purchase any Nestle products because we were protesting the marketing of infant formula in developing countries.
For the last 18 months, I’ve had the great privilege to work with BNP Paribas Securities Services across Asia Pacific, to inspire their talented employees to become active and engaged social leaders. I’ve worked with and for many companies, and I can say, hand on heart, this is the nicest group of professionals I have
None of us can deny that marketing and communication professionals are anything but overwhelmed by our roles today. What technology should we use? How do we shift our advertising efforts to get better results? How do I demonstrate revenue from our campaigns? Content marketing, what, why, how? Employee advocacy, how do I create a movement?