Tag: Customer service

7 things I’ve learnt from writing 687 blog posts

Andrea Edwards

I just added up the number of blog posts I’ve written and it stands at 687… well 688 if you include this one. That’s a lot of blogs – and it’s definitely been quite a journey. This journey kicked off in 2006, but got serious in 2009 when I started to build three separate blogs,…

8 Tips to Build a Twitter Presence From Scratch

Personal branding

As a marketer I strongly believe that if you’re in business, you have to be on Twitter: especially if you want to be part of a global conversation. There are other social sites you must be on too (LinkedIn), but it’s about being where your customers are, and Twitter should be viewed as a cornerstone communication channel for…

Jo Malone London and Coach. Two Brands, One Winner

Jo Malone

I have a very sweet and thoughtful husband. He makes me work really hard at birthdays and Christmas to ensure I – at least – equal his thoughtfulness in the gift-giving department. I’m a lucky gal. For Christmas, he designed my very own perfume at Jo Malone London and he got an absolute winner. It is…

52 Tips on Content and Community From the Top New Media Experts

52 Tips on Content and Community from the Top New Media Experts

If you are in a marketing, communications, digital media, or any other role within the marketing mix, I can recommend downloading this eBook entitled “The New Media Rat Pack – 52 Tips on Content & Community From the Top New Media Experts.” Launched by Top Rank Marketing in advance of NMX 2013 (formerly BlogWorld) –…

Feng Shui: Do You Have the Energy for Business Success?

Feng Shui Master Edwaard Liu

I recently interviewed Feng Shui Master, Edwaard Liu, for an article I hoped to publish on another digital platform. Unfortunately the publishing deal didn’t work out but I still wanted to share the article – because Master Liu had some really great insights, especially for an uninitiated person like me. He is also a terrific…

Toys “R” Us Asia Pacific – Vision and Mission – Really?

Toys R Us logo

I’ve been struggling with ‘Toys “R” Us’ in Singapore recently. It’s a place I have to visit on a regular basis – not just because I have two young sons, but also because Singapore is one of those places where you are constantly invited to kids’ birthday parties and as such, there are always presents…

What is Inbound Marketing?

Inbound Marketing

There’s a lot of talk about Inbound Marketing versus Outbound Marketing these days, and more and more people are asking me what the difference is between the two. As there seems to be a fair bit of confusion, I figured it was worth putting together a blog (an Inbound Marketing tool), as well as some…

Authenticity has never been More Important in Business

Wikipedia's Definition of Authenticity - be faithful to internal rather than external ideas

In my early 20s, my first job after graduating from University was becoming a Musician in the Australian Army – it was a VERY interesting chapter in my life. After two years as a Musician, I had the chance to unofficially move to the Defence Public Relations Department – an opportunity I snapped up and from…

Delivering Great Customer Service isn’t Hard, is it?

We’ve recently had the opportunity to do 15 customer audits on behalf of two separate companies. It’s something we’ve been doing over the years and we have a well-proven process that always delivers results – some unexpected it has to be said… The audit process itself is a really powerful tool for both customer retention…