Andrea T Edwards

Social Selling

Heart of content marketing success

My greatest concern in 2016 is businesses becoming cynical about content marketing because it does not work. As was referenced in this article ‘Content Marketing – It’s Going to Get Weird’ by Joe Pulitzzi (the benevolent father of content marketing), the nay-sayers are definitely starting to rise, and yet, content marketing is the greatest opportunity […]

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Birth of a Blogger Pt 2: Why Are You Blogging?

The second edition, with Dan and Jade. Enjoy and thanks for the great support on part one. Answer this key question, and you unlock the potential for your blog to lead you to your dream life. Novus Asia’s Andrea Edwards, Daniel Seifert and Jade Alphonsine Tuan discuss the concept that finding your core reason for

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The Digital Conversationalist due to be born

Well that’s it. My last day at Novus Asia and what a wonderful opportunity it’s been to work with the team here. Fabulous people. Talented. Smart. Brilliant. And funny. It’s also definitely not goodbye as we plan to become partners moving forward, with Novus Asia doing what it’s brilliant at, and me doing my bit

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Birth of a Blogger Part 1: Finding Your Voice

I loved doing this blog with Jade Alphonsine Tuan and Dan Seifert – enjoy! Hungry to start blogging but not sure where to begin? Our expert, Novus Asia’s director of content marketing and training, Andrea Edwards, walks assistant editor Daniel Seifert and client services manager Jade Alphonsine Tuan through the process in this first chapter

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Twitter is cool and I’m going to tell you why

Twitter has been going through a tough time as a business. It’s had leadership issues. Some of its new ideas haven’t worked. Apparently it lacks vision. The early adopters are not as excited by the platform as they used to be. Newbies are intimidated by how much love it needs before they see results. There’s a

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Where are all the Social CEOs? Not in the Fortune 500

Every year I look forward to receiving the CEO.com #socialceo report, because it gives me statistical fodder to back up my personal branding argument. With that said, this year I was a little disappointed. The growth is so slow and yet the world is moving so fast… it appears the message isn’t getting though. So

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How do you do it all? How do you find the time? Well… Hootsuite

Every single time I speak at an event, run employee advocacy/personal training or see mates I haven’t seen for a while, the question always comes up: ‘how the hell do you find the time to do everything you do on social media, along with your job, being a mum, a wife, and all of the

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Did Amanda Palmer Write the Business Book of 2015?

I think she did and I’m going to explain why. While most business books don’t start off with an exchange between women in a public toilet, I believe that if you only read this book through the eyes of the entertainment industry, you’ll miss some incredibly powerful learnings. Particularly her obsessive focus on her fans

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Do You Want Your Content Shared? Then Heed These Tips

I personally curate about 100 pieces of content every week. I do this for myself, my company, Novus Asia and its various social channels. I do it for the Asia Content Marketing Association Twitter handle @AcmaAsia, and I do it for some big global companies. Collectively, the content I curate gives creators exposure to hundreds

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What Have You Given on Social Media This Week?

Who have you praised? Who have you honoured? Who have you elevated? Whose blog have you shared? Or perhaps commented on? Or perhaps just liked? What have you given to someone else this week on social media? Why do you ask, I hear you say… well because that’s what it’s all about. Just like content

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