Asia Pacific

The challenge with content marketing hasn’t changed in 10 years

One of the initiatives of the Asia Content Marketing Association (ACMA), is an exclusive event series called ACMA Content Conversations Select (Select). Select is a peer-to-peer discussion, focussed on current themes and challenges around online content marketing, and we discuss how to help each other overcome challenges and embrace the opportunity content marketing delivers. Only …

The challenge with content marketing hasn’t changed in 10 years Read More »

How IBM APAC turned 500 employees into a social media and content army

I’m absolutely thrilled to share the success story of how building a social leadership culture can absolutely transform a business from the inside out. Hand on heart, it’s been the privilege of my career to work with the incredible professionals at IBM across Asia Pacific. Some of the smartest and most passionate people I’ve ever …

How IBM APAC turned 500 employees into a social media and content army Read More »