You, me and 440 million+ others are responsible for LinkedIn
We’ve all read updates of people complaining that members of LinkedIn are posting Facebook-like posts on the professional platform. We’ve all seen attractive females posting
How HR leaders can drive content marketing and employee advocacy
I had a wonderful opportunity to speak at HRO Today Forum in Singapore recently. Thank you to my friend Wendy Tan for putting me forward.
4 focus areas to ensure your LinkedIn company page isn’t a shambles
It’s been a big week for LinkedIn, and I am looking forward to greater things from this valuable platform following its acquisition by Microsoft. In
What is the line you won’t cross with your personal brand?
I had the pleasure of speaking on a social media panel at the recent Asia Professional Speakers Singapore Annual Convention (pic above from the talented
Are you ignoring your greatest content creation resource today?
Every time I meet with a new company to talk about ramping up their content marketing efforts, the biggest challenge identified is being able to
TTAM – turn off automation on social
Welcome to a new series I’ll write when inspired. TTAM = Things That Annoy Me and under this acronym I’ll be sharing ideas about what
I’ve lost my job, help me with my LinkedIn profile?
I’m at the point where I could pay cash for a luxury dream holiday, anywhere in the world, if I was paid every time I
Self-belief is the biggest inhibitor to building a personal brand
I need to talk about this because it comes up every time I run a training session with business professionals, or in 1-2-1 conversations with
Asia Definitely Moved Beyond Why of Content Marketing to How
I enjoyed a great couple of days attending Content360 in Singapore last week, with ACMA as the Association Partner for the event. The 180-strong audience
Heart of content marketing success
My greatest concern in 2016 is businesses becoming cynical about content marketing because it does not work. As was referenced in this article ‘Content Marketing
Birth of a Blogger Pt 2: Why Are You Blogging?
The second edition, with Dan and Jade. Enjoy and thanks for the great support on part one. Answer this key question, and you unlock the
The Digital Conversationalist due to be born
Well that’s it. My last day at Novus Asia and what a wonderful opportunity it’s been to work with the team here. Fabulous people. Talented.
Birth of a Blogger Part 1: Finding Your Voice
I loved doing this blog with Jade Alphonsine Tuan and Dan Seifert – enjoy! Hungry to start blogging but not sure where to begin? Our
Maybe Becoming an Influencer Shouldn’t be the Goal?
I had a wonderful opportunity to speak at Hootsuite’s #HootupSG Social Gurus Series: LinkedIn in Singapore recently. I enjoyed the evening immensely and the interaction
9 Reasons Content Marketing Isn’t Succeeding in Asia
For 18 months I’ve been working exclusively with brands to launch content marketing strategies and campaigns across Asia. It’s been an exciting time, but a
Twitter is cool and I’m going to tell you why
Twitter has been going through a tough time as a business. It’s had leadership issues. Some of its new ideas haven’t worked. Apparently it lacks vision.
It’s International Women’s Day, and it Matters for Men and Women
I can’t tell you how much it frustrates me that we need to have an International Women’s Day. I mean, us womenfolk are 51 percent
Where are all the Social CEOs? Not in the Fortune 500
Every year I look forward to receiving the CEO.com #socialceo report, because it gives me statistical fodder to back up my personal branding argument. With
How do you do it all? How do you find the time? Well… Hootsuite
Every single time I speak at an event, run employee advocacy/personal training or see mates I haven’t seen for a while, the question always comes
Did Amanda Palmer Write the Business Book of 2015?
I think she did and I’m going to explain why. While most business books don’t start off with an exchange between women in a public
A Storytelling Masterclass with Microsoft
I think everyone who attended the BritCham Singapore event – Storytelling – The 5 Secrets To Telling Simple Stories That Make People Act – are
Do You Want Your Content Shared? Then Heed These Tips
I personally curate about 100 pieces of content every week. I do this for myself, my company, Novus Asia and its various social channels. I
What Have You Given on Social Media This Week?
Who have you praised? Who have you honoured? Who have you elevated? Whose blog have you shared? Or perhaps commented on? Or perhaps just liked?
Dear CEOs, Are You Happy Not Being a Blue Unicorn?
There is a definition for rare CEOs today called the Blue Unicorn. I first heard about Blue Unicorns from Ted Coine, chief relationship officer of
3 Basic Tips to Elevate Your LinkedIn Presence
I’m not perfect on LinkedIn, no one is, but there are a few missed opportunities I see every day and thought you might appreciate knowing
Blindly Endorsing Your Company is Bad for Your Career and for Your Personal Brand
Something that is starting to concern me greatly is professionals blindly endorsing the brand they are working for and not understanding the implications on themselves
Event Organisers, Speakers… Hashtags & Handles I Beg You, Please
I’ve been attending lots of industry events in recent weeks – social media, content marketing, technology, and even a rugby dinner – and here’s the
A Content Marketing Discussion with LinkedIn
I had the wonderful opportunity to speak on the content marketing panel at LinkedIn’s TechConnect 2015 with four great people – our host, Edward Bray,
What is Content Marketing?
Six content marketing experts ACMA’s board all answer the question – what is content marketing? If you attend any event focused on content marketing today,
Want to Win at Content Marketing? Empower and Embrace Your Employees
You are going to be reading A LOT about employee brand advocacy in the coming years, and I encourage you to do one thing right
Content Must Sit at the Heart of Business
I was very fortunate to be invited by LinkedIn to do a keynote speech at its first ever social selling summit, INtro: Elevating Sales, held
Capture Professional Moments to Bolster Personal Brand
When I sit down with senior executives to work on professional social profiles, especially LinkedIn, the question always comes up – do you have great
8 Tips to Build a Twitter Presence From Scratch
As a marketer I strongly believe that if you’re in business, you have to be on Twitter: especially if you want to be part of
6 Tips for Identifying Your Perfect B2B Content Partner
I’ve been in the content marketing game since 2003, when I launched IDC’s Marketing Services business into Asia. It wasn’t called ‘content marketing’ back then,
Social Selling on LinkedIn Doesn’t Work When…
My LinkedIn inbox is currently full of pitches from people I’ve never met or engaged with. These folk have asked to connect with me and
Are you Content Marketing or Marketing?
The stats are pretty clear: 77 percent of B2C and 86 percent of B2B companies are using content marketing – Jeffbullas.com 78 percent of CMO’s
Content Marketing is About Earning People’s Time
There is a GREAT deck on Slideshare right now. It’s called “Crap. The Content Marketing Deluge” by Velocity Partners. I love this deck for many
Content Marketing and Personal Branding are Inextricably Linked
Simon Cholmeley and I were thrilled to be invited to speak at the Microsoft Platinum Partner Summit 2015 in Ho Chi Minh City, Vietnam, last
What’s Holding Asia’s Businesses Back from Content Marketing?
I’ve had the great privilege to do a few speaking spots recently, and it’s given me an opportunity to really hone my thinking around how
A Basic Rule of LinkedIn Participation we Need to Heed
My colleague is complaining about people swamping his LinkedIn feed with too many updates. He showed me his screen and two people posted five pieces
Our mission at The Digital Conversationalist is to empower, inspire and motivate professionals to harness social media to intelligently build dream careers, as well as to take advantage of the content marketing opportunities we all have today. We do this for both professionals and businesses. If you’d like to work with me, please get in touch!
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