Capture Professional Moments to Bolster Personal Brand
When I sit down with senior executives to work on professional social profiles, especially LinkedIn, the question always comes up – do you have great
8 Tips to Build a Twitter Presence From Scratch
As a marketer I strongly believe that if you’re in business, you have to be on Twitter: especially if you want to be part of
6 Tips for Identifying Your Perfect B2B Content Partner
I’ve been in the content marketing game since 2003, when I launched IDC’s Marketing Services business into Asia. It wasn’t called ‘content marketing’ back then,
Social Selling on LinkedIn Doesn’t Work When…
My LinkedIn inbox is currently full of pitches from people I’ve never met or engaged with. These folk have asked to connect with me and
Are you Content Marketing or Marketing?
The stats are pretty clear: 77 percent of B2C and 86 percent of B2B companies are using content marketing – Jeffbullas.com 78 percent of CMO’s
Content Marketing is About Earning People’s Time
There is a GREAT deck on Slideshare right now. It’s called “Crap. The Content Marketing Deluge” by Velocity Partners. I love this deck for many
Content Marketing and Personal Branding are Inextricably Linked
Simon Cholmeley and I were thrilled to be invited to speak at the Microsoft Platinum Partner Summit 2015 in Ho Chi Minh City, Vietnam, last
What’s Holding Asia’s Businesses Back from Content Marketing?
I’ve had the great privilege to do a few speaking spots recently, and it’s given me an opportunity to really hone my thinking around how
A Basic Rule of LinkedIn Participation we Need to Heed
My colleague is complaining about people swamping his LinkedIn feed with too many updates. He showed me his screen and two people posted five pieces
Why McKinsey is One of my Favourite B2B Content Marketing Brands
I’m doing another content “audit” for technology companies, and as I did last time, my starting point is LinkedIn. Why? Because if a brand is
Dear Analysts, Please Get More Social
As I’ve recently “retired” from yet another chapter as an analyst relations person in the technology industry, I wanted to share a few thoughts with
An Accidental Content Marketing Audit on LinkedIn
I’ve had an incredibly frantic last week at Microsoft – today is my last day – but before I change my stars I wanted to
Content Marketing and Emotional Intelligence, a Perfect Match?
Two years ago, when looking to move back into corporate life after several years as an entrepreneur, one thing was very clear – my passion
12 Social Media Profiles – Narcissist, Spousal Invader, Or?
I was at an APSS event recently and the discussion was around LinkedIn and how to better utilize this great networking asset. It was an informative
The Content Marketing Coup D’etat
I attended a great evening in Singapore recently – Content Conversations hosted by Outbrain at the Hub. I recommend reading Timi Siytangco’s take on the
Bambajan – Sustainable Music for Everyone
My friends, I wanted to share a really remarkable moment for two of my great friends Duncan and Lee Ann McKee. Nine years ago, they
Thank You Asia’s Analysts
So I had some pretty amazing news late Friday night. Apparently the industry analysts in Asia have told the Institute of Industry Analyst Relations (IIAR)
#Worklikeanetwork
I’ve been spending a bit of time with my Yammer colleagues recently, and there are two philosophies I really love about this team of inspired
Is Your Mum Safe?
Throughout my last year at Microsoft, I’ve been working with my communication and marketing colleagues on a big milestone – XP End of Service. It’s
Scoot Off Message?
I’ve been part of a very interesting discussion about newsjacking on LinkedIn today – see links for an explanation of Newsjacking. Essentially, on the back of
Jo Malone London and Coach. Two Brands, One Winner
I have a very sweet and thoughtful husband. He makes me work really hard at birthdays and Christmas to ensure I – at least –
Does Klout Have Clout?
I love Klout. I love the idea of it and know that – over time – it’s going to be a cracking part of our
The Culture of Business Cards in Asia
When I was in the US a couple of weeks ago, I noticed very few people willingly exchanged business cards, and on a couple of
Innovation, Evolution and Technology for Marcoms in Asia
I attended IDC’s Software and Services Client Summit in Singapore recently, and it was nice to catch up with many old friends, as well as
The Big Data Opportunity for Asia Pacific
Recently, Microsoft hosted Kenneth Cukier in Singapore. Ken is the Business Correspondent with The Economist and co-author of a new book entitled: Big Data: A
A Change of Direction
I’ve been quiet due to some rather significant changes in recent weeks – I’ve taken on the lead analyst relations role for Microsoft across Asia
52 Tips on Content and Community From the Top New Media Experts
If you are in a marketing, communications, digital media, or any other role within the marketing mix, I can recommend downloading this eBook entitled “The
Content Marketing in Asia Pacific Slow to Evolve
I’ve been a bit slow off the mark this New Year and hope everyone is already blazing into 2013. I haven’t been idle on my
2012 in review
This is one of the many reasons why WordPress is cool – I just received this report. If you’re thinking of launching a blog in
Kiva.org Doing Good + Content Marketing
At this time of year, when many of us are wrapping up work to focus on the important things in life, I’d like to honour
Messaging my Own Company – a Lesson Learned
Since launching SAJE in 2006, I’ve gone through a few messaging revamps. I haven’t done this because I got it “wrong” in the early days,
Start-ups Asia Pacific – 7 Ideas to Get Media Coverage
I’ve just read this great article – How To Get Media Coverage For Your Start-up: A Complete Guide by Leo Widrich, co-founder of Buffer. One
Asia Pacific Social Media Stats – Australia, China, India and Japan
It’s a pretty-much well proven fact that the world has changed and marketers must focus on where their audiences are interacting and work to influence
Your Personal Professional Profile is Vital
In today’s social world, one thing I’m not seeing enough of in Asia Pacific is people investing in their own personal professional profile in social
Softbank 30 Year Vision – An Asian Lesson
SoftBank Corporation is a Japanese headquartered telecommunications and Internet corporation, with operations in broadband, fixed-line telecommunications, e-commerce, Internet, finance, and much much more. Established in Japan
Blokes I Know on Pinterest
Pinterest is considered a social media phenomenon with women, and much of what is written about it is focused on this fact. However, I know
Facebook Corporate Values
I’ve been undertaking extensive research on corporate values across companies all over the world – large and small. This is for an ebook I’m putting
How Many Characters for Social Media Business Pages?
I’ve just spent a great deal of time researching the number of characters allowed on the business pages for the significant social media sites. I
Anyone Know Someone who Works at Apple?
A quick blog today – phew huh? I’m wondering if someone can make an introduction, just because I want to be 100 percent sure I’m
How a Different Approach to Blogging can set Asian Subsidiaries Free
I’ve recently had two discussions with friends working within subsidiaries of global IT companies – and both have been pretty interesting. The one thing that
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