3 B2B women I admire for their social leadership, a source of inspiration
When someone’s personal brand speaks to me, it has integrity, focus, is relevant to what I’m interested in and enhances my life in some way – usually educationally. To me, this is the core of creating a successful personal brand focus and relevance to a specific target audience – big or small.
Where leadership teams are going wrong with employee advocacy, and what you can do about it
My prediction for 2018 is senior executive teams will make it a number one priority to get employees engaged on social media, seeing it as
Why we need a different approach to sexual harassment in Asia
Since #MeToo became viral, following the Harvey Weinstein allegations and all that’s followed, including Cindy Gallop asking the advertising industry to name and shame perpetrators,
Can we just get real about personal branding?
I’ve spoken to thousands of people in the last couple of years about personal branding, and I’ve probably run my workshop for close to a
Are you in content marketing? Then join ACMA
I am delighted to be the chairman of the Asia Content Marketing Association (ACMA), as we move into a new era as a professional Association.
It’s time to get rid of two LinkedIn myths
There are two observations – shared with me in all social leadership courses – that need to be addressed and then we need to move
What is the one word that can change your life?
I’ve decided to launch a new campaign (or dare I say movement) #JustSayYes and I want you to join me. What’s that about I hear
It’s almost here, how to become a social leader, in Singapore. Join me
I’ve been blogging and building a personal brand for a decade, and if you’ve been following my blogs, I rarely ask for anything in return.
A month off work AND social media unleashed my mind
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.64″ background_layout=”light” text_orientation=”left” border_style=”solid”] I achieved it, a month off both work and social media…. well not 100 percent off, because you know, let’s
How to turn your employees into B2B influencers
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.64″ background_layout=”light” text_orientation=”left” border_style=”solid”] There is a lot of opinion/discussion around B2B influencer marketing programs, and for certain industries – especially in
I’m in marketing or communications, where should I focus my efforts?
None of us can deny that marketing and communication professionals are anything but overwhelmed by our roles today. What technology should we use? How do
What is your Social Selling Index? Is it important?
Do you know what your LinkedIn Social Selling Index (SSI) is? Click on the link and it will automatically tell you the result. Super simple,
Two reasons professionals aren’t embracing social leadership
Social leadership is the opportunity of our time, and yet for some reason, companies are completely distracted chasing external influencers they can’t control to become
20 things you can do right now to become a truly social leader
I’ve had the great pleasure to speak with two groups of professionals this week. Firstly at Rutgers Business School Asia Pacific thanks to the invitation
Should I outsource my social media presence?
This is a question I get asked a lot and my answer is unequivocal – absolutely not! Why would you? How can anyone else be
What is the value of paid online views? Is it all BS?
I recently put some money down to promote my latest video on YouTube. I put money behind everything I do. It’s the only way to
New LinkedIn banner dimensions for 2017
Hi everyone, just a quickie. If you haven’t been upgraded to the new LinkedIn layout, it will happen soon. With the upgrade (which I’m still
Your content competes with Donald Trump today
Love him or hate him, during the past two weeks, our social feeds are even more chock-a-block than usual with the latest antics, tweets and
Shall we make 2017 the year of engagement on social media?
I’m slower than most to start the New Year, but it was awesome to get away to Dubai and Abu Dhabi with the family and
12 things to do over the holidays to get your LinkedIn profile rocking
It’s the holiday season. A time of reflection, planning, and thinking about what’s most important as we head into another year. I just hope it’s
Content marketing is not a tactic, it’s a core belief system all must embrace
I can’t tell you how many times I’m asked: is content marketing just another word for advertising? No. Advertising isn’t content marketing, it’s advertising –
Not building your personal brand? Then you’re not in control
We’ve all been reading intense headlines these last few months. Economies and confidence starting to flounder, the doom merchants are speaking up, and with the US
19 practical tips for the new blogger
I recently published a blog – 7 things I’ve learnt from writing 687 blog posts – and I wanted to follow up with some practical
Why hashtags are even more important today – get on it
We had some great news recently – well I thought so. LinkedIn is now officially integrating hashtags into the platform – hallelujah! I’ve been predicting
Understanding the millennial mindset – what’s important to young professionals?
If you’re like me, the ideas and opinions around our millennial work-colleagues has started to become tedious and, quite frankly, patronizing. I’ve had the pleasure
7 things I’ve learnt from writing 687 blog posts
I just added up the number of blog posts I’ve written and it stands at 687… well 688 if you include this one. That’s a
Want to be successful? Be a person of your word and take action
I get asked for career advice a lot, and while most of the time I don’t think I can teach anyone anything – I’m still
Microblogging is a perfect way to start building your personal brand
TTAM = things that annoy me, and this is my second TTAM post. Here is my first – turn off automation on social – and
360 Video is a massive content opportunity for business
I recently caught up with my friend, Andrew Psarianos, CEO of Picture Perfect Productions, and he showed me a 360 video example that made my
Personal branding requires grit, determination and never ever giving up
I had a great discussion with a fellow professional on personal branding yesterday and he said something magical to my ears – I’ve got a
Make your employees the stars of your show
I was thrilled to have the opportunity to speak at the recent Hootsuite executive breakfast in Singapore – “Advocacy & The Bottom Line – How
Content marketing is fundamentally about business transformation
If there is one thing I’m sure of, it’s this – we are having the wrong conversation about content marketing. Right now the conversation is
Why content marketing must own social media
A friend recently asked me if they should move social media ownership under the banner of content marketing at their company, and I said yes,
You, me and 440 million+ others are responsible for LinkedIn
We’ve all read updates of people complaining that members of LinkedIn are posting Facebook-like posts on the professional platform. We’ve all seen attractive females posting
How HR leaders can drive content marketing and employee advocacy
I had a wonderful opportunity to speak at HRO Today Forum in Singapore recently. Thank you to my friend Wendy Tan for putting me forward.
4 focus areas to ensure your LinkedIn company page isn’t a shambles
It’s been a big week for LinkedIn, and I am looking forward to greater things from this valuable platform following its acquisition by Microsoft. In
What is the line you won’t cross with your personal brand?
I had the pleasure of speaking on a social media panel at the recent Asia Professional Speakers Singapore Annual Convention (pic above from the talented
Are you ignoring your greatest content creation resource today?
Every time I meet with a new company to talk about ramping up their content marketing efforts, the biggest challenge identified is being able to
TTAM – turn off automation on social
Welcome to a new series I’ll write when inspired. TTAM = Things That Annoy Me and under this acronym I’ll be sharing ideas about what
I’ve lost my job, help me with my LinkedIn profile?
I’m at the point where I could pay cash for a luxury dream holiday, anywhere in the world, if I was paid every time I
Our mission at The Digital Conversationalist is to empower, inspire and motivate professionals to harness social media to intelligently build dream careers, as well as to take advantage of the content marketing opportunities we all have today. We do this for both professionals and businesses. If you’d like to work with me, please get in touch!
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