What is the value of paid online views? Is it all BS?
I recently put some money down to promote my latest video on YouTube. I put money behind everything I do. It’s the only way to
New LinkedIn banner dimensions for 2017
Hi everyone, just a quickie. If you haven’t been upgraded to the new LinkedIn layout, it will happen soon. With the upgrade (which I’m still
Your content competes with Donald Trump today
Love him or hate him, during the past two weeks, our social feeds are even more chock-a-block than usual with the latest antics, tweets and
Shall we make 2017 the year of engagement on social media?
I’m slower than most to start the New Year, but it was awesome to get away to Dubai and Abu Dhabi with the family and
12 things to do over the holidays to get your LinkedIn profile rocking
It’s the holiday season. A time of reflection, planning, and thinking about what’s most important as we head into another year. I just hope it’s
Content marketing is not a tactic, it’s a core belief system all must embrace
I can’t tell you how many times I’m asked: is content marketing just another word for advertising? No. Advertising isn’t content marketing, it’s advertising –
Not building your personal brand? Then you’re not in control
We’ve all been reading intense headlines these last few months. Economies and confidence starting to flounder, the doom merchants are speaking up, and with the US
19 practical tips for the new blogger
I recently published a blog – 7 things I’ve learnt from writing 687 blog posts – and I wanted to follow up with some practical
Why hashtags are even more important today – get on it
We had some great news recently – well I thought so. LinkedIn is now officially integrating hashtags into the platform – hallelujah! I’ve been predicting
Understanding the millennial mindset – what’s important to young professionals?
If you’re like me, the ideas and opinions around our millennial work-colleagues has started to become tedious and, quite frankly, patronizing. I’ve had the pleasure
7 things I’ve learnt from writing 687 blog posts
I just added up the number of blog posts I’ve written and it stands at 687… well 688 if you include this one. That’s a
Want to be successful? Be a person of your word and take action
I get asked for career advice a lot, and while most of the time I don’t think I can teach anyone anything – I’m still
Microblogging is a perfect way to start building your personal brand
TTAM = things that annoy me, and this is my second TTAM post. Here is my first – turn off automation on social – and
360 Video is a massive content opportunity for business
I recently caught up with my friend, Andrew Psarianos, CEO of Picture Perfect Productions, and he showed me a 360 video example that made my
Personal branding requires grit, determination and never ever giving up
I had a great discussion with a fellow professional on personal branding yesterday and he said something magical to my ears – I’ve got a
Make your employees the stars of your show
I was thrilled to have the opportunity to speak at the recent Hootsuite executive breakfast in Singapore – “Advocacy & The Bottom Line – How
Content marketing is fundamentally about business transformation
If there is one thing I’m sure of, it’s this – we are having the wrong conversation about content marketing. Right now the conversation is
Why content marketing must own social media
A friend recently asked me if they should move social media ownership under the banner of content marketing at their company, and I said yes,
You, me and 440 million+ others are responsible for LinkedIn
We’ve all read updates of people complaining that members of LinkedIn are posting Facebook-like posts on the professional platform. We’ve all seen attractive females posting
How HR leaders can drive content marketing and employee advocacy
I had a wonderful opportunity to speak at HRO Today Forum in Singapore recently. Thank you to my friend Wendy Tan for putting me forward.
4 focus areas to ensure your LinkedIn company page isn’t a shambles
It’s been a big week for LinkedIn, and I am looking forward to greater things from this valuable platform following its acquisition by Microsoft. In
What is the line you won’t cross with your personal brand?
I had the pleasure of speaking on a social media panel at the recent Asia Professional Speakers Singapore Annual Convention (pic above from the talented
Are you ignoring your greatest content creation resource today?
Every time I meet with a new company to talk about ramping up their content marketing efforts, the biggest challenge identified is being able to
TTAM – turn off automation on social
Welcome to a new series I’ll write when inspired. TTAM = Things That Annoy Me and under this acronym I’ll be sharing ideas about what
I’ve lost my job, help me with my LinkedIn profile?
I’m at the point where I could pay cash for a luxury dream holiday, anywhere in the world, if I was paid every time I
Self-belief is the biggest inhibitor to building a personal brand
I need to talk about this because it comes up every time I run a training session with business professionals, or in 1-2-1 conversations with
Asia Definitely Moved Beyond Why of Content Marketing to How
I enjoyed a great couple of days attending Content360 in Singapore last week, with ACMA as the Association Partner for the event. The 180-strong audience
Heart of content marketing success
My greatest concern in 2016 is businesses becoming cynical about content marketing because it does not work. As was referenced in this article ‘Content Marketing
Birth of a Blogger Pt 2: Why Are You Blogging?
The second edition, with Dan and Jade. Enjoy and thanks for the great support on part one. Answer this key question, and you unlock the
The Digital Conversationalist due to be born
Well that’s it. My last day at Novus Asia and what a wonderful opportunity it’s been to work with the team here. Fabulous people. Talented.
Birth of a Blogger Part 1: Finding Your Voice
I loved doing this blog with Jade Alphonsine Tuan and Dan Seifert – enjoy! Hungry to start blogging but not sure where to begin? Our
Maybe Becoming an Influencer Shouldn’t be the Goal?
I had a wonderful opportunity to speak at Hootsuite’s #HootupSG Social Gurus Series: LinkedIn in Singapore recently. I enjoyed the evening immensely and the interaction
9 Reasons Content Marketing Isn’t Succeeding in Asia
For 18 months I’ve been working exclusively with brands to launch content marketing strategies and campaigns across Asia. It’s been an exciting time, but a
Twitter is cool and I’m going to tell you why
Twitter has been going through a tough time as a business. It’s had leadership issues. Some of its new ideas haven’t worked. Apparently it lacks vision.
It’s International Women’s Day, and it Matters for Men and Women
I can’t tell you how much it frustrates me that we need to have an International Women’s Day. I mean, us womenfolk are 51 percent
Where are all the Social CEOs? Not in the Fortune 500
Every year I look forward to receiving the CEO.com #socialceo report, because it gives me statistical fodder to back up my personal branding argument. With
How do you do it all? How do you find the time? Well… Hootsuite
Every single time I speak at an event, run employee advocacy/personal training or see mates I haven’t seen for a while, the question always comes
Did Amanda Palmer Write the Business Book of 2015?
I think she did and I’m going to explain why. While most business books don’t start off with an exchange between women in a public
A Storytelling Masterclass with Microsoft
I think everyone who attended the BritCham Singapore event – Storytelling – The 5 Secrets To Telling Simple Stories That Make People Act – are
Do You Want Your Content Shared? Then Heed These Tips
I personally curate about 100 pieces of content every week. I do this for myself, my company, Novus Asia and its various social channels. I
Our mission at The Digital Conversationalist is to empower, inspire and motivate professionals to harness social media to intelligently build dream careers, as well as to take advantage of the content marketing opportunities we all have today. We do this for both professionals and businesses. If you’d like to work with me, please get in touch!
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