Twitter is cool and I’m going to tell you why
Twitter has been going through a tough time as a business. It’s had leadership issues. Some of its new ideas haven’t worked. Apparently it lacks vision.
It’s International Women’s Day, and it Matters for Men and Women
I can’t tell you how much it frustrates me that we need to have an International Women’s Day. I mean, us womenfolk are 51 percent
Where are all the Social CEOs? Not in the Fortune 500
Every year I look forward to receiving the CEO.com #socialceo report, because it gives me statistical fodder to back up my personal branding argument. With
How do you do it all? How do you find the time? Well… Hootsuite
Every single time I speak at an event, run employee advocacy/personal training or see mates I haven’t seen for a while, the question always comes
Did Amanda Palmer Write the Business Book of 2015?
I think she did and I’m going to explain why. While most business books don’t start off with an exchange between women in a public
A Storytelling Masterclass with Microsoft
I think everyone who attended the BritCham Singapore event – Storytelling – The 5 Secrets To Telling Simple Stories That Make People Act – are
Do You Want Your Content Shared? Then Heed These Tips
I personally curate about 100 pieces of content every week. I do this for myself, my company, Novus Asia and its various social channels. I
What Have You Given on Social Media This Week?
Who have you praised? Who have you honoured? Who have you elevated? Whose blog have you shared? Or perhaps commented on? Or perhaps just liked?
Dear CEOs, Are You Happy Not Being a Blue Unicorn?
There is a definition for rare CEOs today called the Blue Unicorn. I first heard about Blue Unicorns from Ted Coine, chief relationship officer of
3 Basic Tips to Elevate Your LinkedIn Presence
I’m not perfect on LinkedIn, no one is, but there are a few missed opportunities I see every day and thought you might appreciate knowing
Blindly Endorsing Your Company is Bad for Your Career and for Your Personal Brand
Something that is starting to concern me greatly is professionals blindly endorsing the brand they are working for and not understanding the implications on themselves
Event Organisers, Speakers… Hashtags & Handles I Beg You, Please
I’ve been attending lots of industry events in recent weeks – social media, content marketing, technology, and even a rugby dinner – and here’s the
A Content Marketing Discussion with LinkedIn
I had the wonderful opportunity to speak on the content marketing panel at LinkedIn’s TechConnect 2015 with four great people – our host, Edward Bray,
What is Content Marketing?
Six content marketing experts ACMA’s board all answer the question – what is content marketing? If you attend any event focused on content marketing today,
Want to Win at Content Marketing? Empower and Embrace Your Employees
You are going to be reading A LOT about employee brand advocacy in the coming years, and I encourage you to do one thing right
Content Must Sit at the Heart of Business
I was very fortunate to be invited by LinkedIn to do a keynote speech at its first ever social selling summit, INtro: Elevating Sales, held
Capture Professional Moments to Bolster Personal Brand
When I sit down with senior executives to work on professional social profiles, especially LinkedIn, the question always comes up – do you have great
8 Tips to Build a Twitter Presence From Scratch
As a marketer I strongly believe that if you’re in business, you have to be on Twitter: especially if you want to be part of
6 Tips for Identifying Your Perfect B2B Content Partner
I’ve been in the content marketing game since 2003, when I launched IDC’s Marketing Services business into Asia. It wasn’t called ‘content marketing’ back then,
Social Selling on LinkedIn Doesn’t Work When…
My LinkedIn inbox is currently full of pitches from people I’ve never met or engaged with. These folk have asked to connect with me and
Are you Content Marketing or Marketing?
The stats are pretty clear: 77 percent of B2C and 86 percent of B2B companies are using content marketing – Jeffbullas.com 78 percent of CMO’s
Content Marketing is About Earning People’s Time
There is a GREAT deck on Slideshare right now. It’s called “Crap. The Content Marketing Deluge” by Velocity Partners. I love this deck for many
Content Marketing and Personal Branding are Inextricably Linked
Simon Cholmeley and I were thrilled to be invited to speak at the Microsoft Platinum Partner Summit 2015 in Ho Chi Minh City, Vietnam, last
What’s Holding Asia’s Businesses Back from Content Marketing?
I’ve had the great privilege to do a few speaking spots recently, and it’s given me an opportunity to really hone my thinking around how
A Basic Rule of LinkedIn Participation we Need to Heed
My colleague is complaining about people swamping his LinkedIn feed with too many updates. He showed me his screen and two people posted five pieces
Why McKinsey is One of my Favourite B2B Content Marketing Brands
I’m doing another content “audit” for technology companies, and as I did last time, my starting point is LinkedIn. Why? Because if a brand is
Dear Analysts, Please Get More Social
As I’ve recently “retired” from yet another chapter as an analyst relations person in the technology industry, I wanted to share a few thoughts with
An Accidental Content Marketing Audit on LinkedIn
I’ve had an incredibly frantic last week at Microsoft – today is my last day – but before I change my stars I wanted to
Content Marketing and Emotional Intelligence, a Perfect Match?
Two years ago, when looking to move back into corporate life after several years as an entrepreneur, one thing was very clear – my passion
12 Social Media Profiles – Narcissist, Spousal Invader, Or?
I was at an APSS event recently and the discussion was around LinkedIn and how to better utilize this great networking asset. It was an informative
The Content Marketing Coup D’etat
I attended a great evening in Singapore recently – Content Conversations hosted by Outbrain at the Hub. I recommend reading Timi Siytangco’s take on the
Bambajan – Sustainable Music for Everyone
My friends, I wanted to share a really remarkable moment for two of my great friends Duncan and Lee Ann McKee. Nine years ago, they
Thank You Asia’s Analysts
So I had some pretty amazing news late Friday night. Apparently the industry analysts in Asia have told the Institute of Industry Analyst Relations (IIAR)
#Worklikeanetwork
I’ve been spending a bit of time with my Yammer colleagues recently, and there are two philosophies I really love about this team of inspired
Is Your Mum Safe?
Throughout my last year at Microsoft, I’ve been working with my communication and marketing colleagues on a big milestone – XP End of Service. It’s
Scoot Off Message?
I’ve been part of a very interesting discussion about newsjacking on LinkedIn today – see links for an explanation of Newsjacking. Essentially, on the back of
Jo Malone London and Coach. Two Brands, One Winner
I have a very sweet and thoughtful husband. He makes me work really hard at birthdays and Christmas to ensure I – at least –
Does Klout Have Clout?
I love Klout. I love the idea of it and know that – over time – it’s going to be a cracking part of our
The Culture of Business Cards in Asia
When I was in the US a couple of weeks ago, I noticed very few people willingly exchanged business cards, and on a couple of
Innovation, Evolution and Technology for Marcoms in Asia
I attended IDC’s Software and Services Client Summit in Singapore recently, and it was nice to catch up with many old friends, as well as
Our mission at The Digital Conversationalist is to empower, inspire and motivate professionals to harness social media to intelligently build dream careers, as well as to take advantage of the content marketing opportunities we all have today. We do this for both professionals and businesses. If you’d like to work with me, please get in touch!
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