I was thrilled to interview Penny Shone, former managing director of Global Growth Communications at GE, who is now taking time out to consider what’s
When someone’s personal brand speaks to me, it has integrity, focus, is relevant to what I’m interested in and enhances my life in some way – usually educationally. To me, this is the core of creating a successful personal brand focus and relevance to a specific target audience – big or small.
My prediction for 2018 is senior executive teams will make it a number one priority to get employees engaged on social media, seeing it as
Since #MeToo became viral, following the Harvey Weinstein allegations and all that’s followed, including Cindy Gallop asking the advertising industry to name and shame perpetrators,
I’ve been blogging and building a personal brand for a decade, and if you’ve been following my blogs, I rarely ask for anything in return.
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.64″ background_layout=”light” text_orientation=”left” border_style=”solid”] I achieved it, a month off both work and social media…. well not 100 percent off, because you know, let’s
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.64″ background_layout=”light” text_orientation=”left” border_style=”solid”] There is a lot of opinion/discussion around influencer marketing programs, and for certain industries – especially in the
None of us can deny that marketing and communication professionals are anything but overwhelmed by our roles today. What technology should we use? How do
Do you know what your LinkedIn Social Selling Index (SSI) is? Click on the link and it will automatically tell you the result. Super simple,
Social leadership is the opportunity of our time, and yet for some reason, companies are completely distracted chasing external influencers they can’t control to become
I’ve had the great pleasure to speak with two groups of professionals this week. Firstly at Rutgers Business School Asia Pacific thanks to the invitation
I recently put some money down to promote my latest video on YouTube. I put money behind everything I do. It’s the only way to
I’m slower than most to start the New Year, but it was awesome to get away to Dubai and Abu Dhabi with the family and
It’s the holiday season. A time of reflection, planning, and thinking about what’s most important as we head into another year. I just hope it’s
I can’t tell you how many times I’m asked: is content marketing just another word for advertising? No. Advertising isn’t content marketing, it’s advertising –
We’ve all been reading intense headlines these last few months. Economies and confidence starting to flounder, the doom merchants are speaking up, and with the US
We had some great news recently – well I thought so. LinkedIn is now officially integrating hashtags into the platform – hallelujah! I’ve been predicting
If you’re like me, the ideas and opinions around our millennial work-colleagues has started to become tedious and, quite frankly, patronizing. I’ve had the pleasure
I get asked for career advice a lot, and while most of the time I don’t think I can teach anyone anything – I’m still
TTAM = things that annoy me, and this is my second TTAM post. Here is my first – turn off automation on social – and
I recently caught up with my friend, Andrew Psarianos, CEO of Picture Perfect Productions, and he showed me a 360 video example that made my
I had a great discussion with a fellow professional on personal branding yesterday and he said something magical to my ears – I’ve got a
If there is one thing I’m sure of, it’s this – we are having the wrong conversation about content marketing. Right now the conversation is
We’ve all read updates of people complaining that members of LinkedIn are posting Facebook-like posts on the professional platform. We’ve all seen attractive females posting
I had a wonderful opportunity to speak at HRO Today Forum in Singapore recently. Thank you to my friend Wendy Tan for putting me forward.
It’s been a big week for LinkedIn, and I am looking forward to greater things from this valuable platform following its acquisition by Microsoft. In
I had the pleasure of speaking on a social media panel at the recent Asia Professional Speakers Singapore Annual Convention (pic above from the talented
Every time I meet with a new company to talk about ramping up their content marketing efforts, the biggest challenge identified is being able to
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Our mission at The Digital Conversationalist is to empower, inspire and motivate professionals to harness social media to intelligently build dream careers, as well as to take advantage of the content marketing opportunities we all have today. We do this for both professionals and businesses. If you’d like to work with me, please get in touch!
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