The Digital Conversationalist

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Content Marketing Research Highlights Challenges and Opportunities
I gained early access to the “B2B Content Marketing Trends 2011” research report this week, because I...
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Part Two - If Your Company was a Person, What Sort of Person Would it be?
In the first blog on messaging I asked if your company was a person, what sort of a person would it be?...
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7 Insights to Great Analyst Relations
A chat with Dane Anderson, CEO and Executive Vice President, Springboard Research Dane Anderson, CEO...
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Want to Start Blogging? Here’s What I’ve Learnt...
Something very strange has been happening to me recently. People have been asking for my advice on blogging,...
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If Your Company was a Person, What Sort of Person Would it be?
Would it be young and trendy, mature and sophisticated, elegant and chic, or fun and sporty? It’s an...
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CEOs Wake up and Smell the Social Media Coffee
I was chatting with a great friend of mine, probably one of the IT industry analysts I respect the most...
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How Not to do Business
A few years ago I attended a MICE event in Singapore. It was a fabulous event, fully supported by the...
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Sell Value NOT Services
A message for people working in marketing agencies, selling value is what is required to succeed. Make...
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Lenovo – from Pretty Terrible to Getting Close
When Lenovo first acquired IBM's PC division, its global message to market was a shambles. It's improved...
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Lorna Jane – a Core Message and Fantastic Product
I’d never heard of Lorna Jane and then, about 18 months ago, it started entering into the peripheries...
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"Practise Goodism"
There is a cool brand of juices in Australia called “Nudie.” Nudie are awesome because they’ve developed...
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Who's Best to Speak?
I’ve attended thousands of events, whether I’ve organised them, participated in them, or...
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Our mission at The Digital Conversationalist is to empower, inspire and motivate professionals to harness social media to intelligently build dream careers, as well as to take advantage of the content marketing opportunities we all have today. We do this for both professionals and businesses. If you’d like to work with me, please get in touch!

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