The Difference Between a Vision and a Mission Statement?
One question I am asked regularly is – what is the difference between a vision and a mission statement? Now by putting this opinion out
Are PR Agencies a Strategic Fit for Social Businesses?
An argument has been doing the rounds in social media-land, and I haven’t been sure where I stand. The argument is what type of agency
Is Social Media Marketing an Effective B2B Tool?
I’ve just read a blog that was featured on Fastcompany.com on August 10, written by David Lavenda. It essentially asks the question – is social
5 Strategies for Event Success
A few months ago I met Kavita Jhunjhunwala and was immediately impressed, as she is such a dynamic and creative professional. Having just relocated to
Aligning Content Strategy with the Sales Cycle
In a recent blog I talked about using the customers’ “language” as a key component in succeeding with your content strategy, and the next step
Internal Communication is a Fine Art
I had the great pleasure of interviewing David Cook, the Communications Director for Cisco, Asia Pacific, Japan and Greater China, this week. Responsible for communications
Delivering Great Customer Service isn’t Hard, is it?
We’ve recently had the opportunity to do 15 customer audits on behalf of two separate companies. It’s something we’ve been doing over the years and
8 Tips to Ensure You are Speaking Your Customers’ Language
The key piece of advice continuing to raise its head when defining an effective social media strategy is to speak in the language of your
How Fear of Social Media will Kill Big Business
Keith Timimi Chairman, Qais Consulting We get to meet a lot of great business people, and one of them is Keith Timimi, a Singapore entrepreneur,
Microsoft Senior Executive Shares Communication Wisdom for AP
Everyone knows Microsoft and most people on the planet have used Microsoft products at some point in their lives. Like all companies, Microsoft has to
Please don’t Sell – Share Value
I want to share some great things I’ve learnt about social media with my very small business community – the geosynthetics industry. For the uneducated,
Will you take the SAJE Speakers’ Challenge?
I attended an event last week; it was a great event, all except one speaker. He was speaking on behalf of the platinum sponsor AND
Content Marketing Research Highlights Challenges and Opportunities
I gained early access to the “B2B Content Marketing Trends 2011” research report this week, because I partook in the research, and it makes for
Part Two – If Your Company was a Person, What Sort of Person Would it be?
In the first blog on messaging I asked if your company was a person, what sort of a person would it be? Have you been
7 Insights to Great Analyst Relations
A chat with Dane Anderson, CEO and Executive Vice President, Springboard Research I had the pleasure of working with Dane Anderson when we were both
Want to Start Blogging? Here’s What I’ve Learnt…
Something very strange has been happening to me recently. People have been asking for my advice on blogging, like I’m some sort of expert! The
If Your Company was a Person, What Sort of Person Would it be?
Would it be young and trendy, mature and sophisticated, elegant and chic, or fun and sporty? It’s an interesting question to ask and you’ll often
CEOs Wake up and Smell the Social Media Coffee
I was chatting with a great friend of mine, probably one of the IT industry analysts I respect the most in Asia Pacific, and we
How Not to do Business
A few years ago I attended a MICE event in Singapore. It was a fabulous event, fully supported by the Singapore Government, as growing this
Sell Value NOT Services
A message for people working in marketing agencies, selling value is what is required to succeed. Make your sales pitch relevant and you do that by communicating value as opposed to the services you offer.
Lenovo – from Pretty Terrible to Getting Close
When Lenovo first acquired IBM’s PC division, its global message to market was a shambles. It’s improved a lot, and while not there yet, it’s close and just needs a further level of refinement. The message is all there, it’s just too much!
Lorna Jane – a Core Message and Fantastic Product
I’d never heard of Lorna Jane and then, about 18 months ago, it started entering into the peripheries of my awareness. It happened simply enough
“Practise Goodism”
There is a cool brand of juices in Australia called “Nudie.” Nudie are awesome because they’ve developed juices with absolutely no preservatives, additives or any
Who’s Best to Speak?
I’ve attended thousands of events, whether I’ve organised them, participated in them, or just been there to listen, and there is one thing that happens
Our mission at The Digital Conversationalist is to empower, inspire and motivate professionals to harness social media to intelligently build dream careers, as well as to take advantage of the content marketing opportunities we all have today. We do this for both professionals and businesses. If you’d like to work with me, please get in touch!
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