Blokes I Know on Pinterest
Pinterest is considered a social media phenomenon with women, and much of what is written about it is focused on this fact. However, I know
Facebook Corporate Values
I’ve been undertaking extensive research on corporate values across companies all over the world – large and small. This is for an ebook I’m putting
How Many Characters for Social Media Business Pages?
I’ve just spent a great deal of time researching the number of characters allowed on the business pages for the significant social media sites. I
Anyone Know Someone who Works at Apple?
A quick blog today – phew huh? I’m wondering if someone can make an introduction, just because I want to be 100 percent sure I’m
How a Different Approach to Blogging can set Asian Subsidiaries Free
I’ve recently had two discussions with friends working within subsidiaries of global IT companies – and both have been pretty interesting. The one thing that
Slogans or Taglines – How to Create a Great One
I recently concluded a complete messaging revamp for an exciting company in the Cloud strategic advisory space. As part of any messaging overhaul, the tagline
The 3 Significant Challenges for CIOs in Asia Pacific
Last week I posted an article entitled: Feng Shui, Do You Have the Energy for Business Success, which was written for another project that didn’t
Feng Shui: Do You Have the Energy for Business Success?
I recently interviewed Feng Shui Master, Edwaard Liu, for an article I hoped to publish on another digital platform. Unfortunately the publishing deal didn’t work
Toys “R” Us Asia Pacific – Vision and Mission – Really?
I’ve been struggling with ‘Toys “R” Us’ in Singapore recently. It’s a place I have to visit on a regular basis – not just because
What is Inbound Marketing?
There’s a lot of talk about Inbound Marketing versus Outbound Marketing these days, and more and more people are asking me what the difference is
Sales Training – Four Focus Areas for Success
Ask any sales person during their annual review what they need from the company to hit their figures next fiscal year, and usually “training” comes
Authenticity has never been More Important in Business
In my early 20s, my first job after graduating from University was becoming a Musician in the Australian Army – it was a VERY interesting chapter
Mission Statements – World’s Top 10 Brands
Continuing the discussion on mission statements (the most searched content on this blog), the world’s top 100 brands were recently announced by Millward Brown. Now
Like it? Share it…
I’ve had some thoughts rattling around in my head recently, thinking about how the cultural subtleties of Asia Pacific impact the ability for people to
5 Tips for Identifying Your Perfect B2B Content Partner
A couple of weeks ago, I had the pleasure of seeing my first article published on Content Marketing Institute. Here is a link to the
The Difference between a Vision and a Mission Statement – Simplified
The most searched term on my blog – by a very long way – is: “what is the difference between a vision and a mission
Digital Success in Asia Faces Unique Challenges
SAJE’s first customer when we launched back in 2006 was Alvin Chan. At that time he was Regional Marketing Manager, Public Sector, Technology Solutions Group, Asia
Why Blog?
I recently wrote a blog on blogging – I Know I Should be Blogging But, definitely very topical as a strategic social tool in Asia
Linked In, Blinked Out
How much of ‘corporate social media’ amounts to ‘wasting time on the company’s dime?’ The big difficulty for many managers is in demonstrating a positive
I Know I Should be Blogging, But…
I don’t have time. I can’t write. I hate writing. I don’t have anything to write about. I have nothing to say. It’s not worth
Tablet Strategies for Content Marketing?
IDG Connect recently launched a white paper entitled “iPad for Business Survey 2012” which highlights global trends for its 60 million users world-wide. Specifically focused
A Creative Valentine’s eDM
Hi everyone, I’ve been a bit quiet in SAJE blog-land of late, but that’s a good thing because it means I’m busy. I will try and
What Makes A Good Blog Great?
Imagine you live in a city where residents must choose between electricity or public sanitation. Which would you vote for? Not so easy, is it?
Scoot is on Message
In April 2012, Singaporean travellers will have the option of a new low cost airline within the competitive mix – Scoot. I recently heard the
Are Corporate Values Important?
I took my sons to Ben & Jerry’s for an ice-cream treat at the end of school term. I think it’s a phenomenal business, really
SAJE Officially Launches “The Writers Shop”
We’ve never shared any SAJE news on our blog, but today we’re so excited about what we’re doing, we figured it was worth sharing. We’ve
Burson Marsteller Report on Social in Asia
Burson Marsteller recently released the “Asia Pacific Corporate Social Media Study 2011, How Asian Companies are Engaging Stakeholders Online” and here’s the shorter presentation. There’s
Communication is the Most Important Skill in the Professional Services Sector
I’ve had a few recent reminders about this, working with some other professional services companies. All of them have been really talented in their respective
Writing an Awesome Case Study
I’ve been a bit slack on the blogging front of late, but managed to get in a holiday to Holland, which was much needed. One
Dell – a Top Five Social Media Brand – Looking for Fresh Ideas
Damien Cummings is the Online & Social Media Director for the Consumer and SMB Division at Dell, based in Singapore. No stranger to the social
Appetite for Content
I was forwarded this Infographic and it speaks for itself. Based on UK research prepared by Base One in the Buyersphere Report from May 2011,
IDG Connect Survey – Local Vs Global Content in Asia Pacific
I’ve been meaning to make a few notes about IDG Connect’s recent survey on global content trends, specifically in relation to Asia Pacific. One thing I have
IBM is a Social Business
A couple of weeks ago, I interviewed John Kerr, director for Edelman Digital in APAC. In the interview, we briefly touched on Edelman’s definition of
A Simple Guide to Getting Your Message Across
We rarely share other blogs on this site, but this was a short and simple reminder of what is most important in defining a communication strategy.
The Difference Between a Vision and a Mission Statement?
One question I am asked regularly is – what is the difference between a vision and a mission statement? Now by putting this opinion out
Are PR Agencies a Strategic Fit for Social Businesses?
An argument has been doing the rounds in social media-land, and I haven’t been sure where I stand. The argument is what type of agency
Is Social Media Marketing an Effective B2B Tool?
I’ve just read a blog that was featured on Fastcompany.com on August 10, written by David Lavenda. It essentially asks the question – is social
5 Strategies for Event Success
A few months ago I met Kavita Jhunjhunwala and was immediately impressed, as she is such a dynamic and creative professional. Having just relocated to
Aligning Content Strategy with the Sales Cycle
In a recent blog I talked about using the customers’ “language” as a key component in succeeding with your content strategy, and the next step
Internal Communication is a Fine Art
I had the great pleasure of interviewing David Cook, the Communications Director for Cisco, Asia Pacific, Japan and Greater China, this week. Responsible for communications
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