Like it? Share it…
I’ve had some thoughts rattling around in my head recently, thinking about how the cultural subtleties of Asia Pacific impact the ability for people to
5 Tips for Identifying Your Perfect B2B Content Partner
A couple of weeks ago, I had the pleasure of seeing my first article published on Content Marketing Institute. Here is a link to the
The Difference between a Vision and a Mission Statement – Simplified
The most searched term on my blog – by a very long way – is: “what is the difference between a vision and a mission
Digital Success in Asia Faces Unique Challenges
SAJE’s first customer when we launched back in 2006 was Alvin Chan. At that time he was Regional Marketing Manager, Public Sector, Technology Solutions Group, Asia
Why Blog?
I recently wrote a blog on blogging – I Know I Should be Blogging But, definitely very topical as a strategic social tool in Asia
Linked In, Blinked Out
How much of ‘corporate social media’ amounts to ‘wasting time on the company’s dime?’ The big difficulty for many managers is in demonstrating a positive
I Know I Should be Blogging, But…
I don’t have time. I can’t write. I hate writing. I don’t have anything to write about. I have nothing to say. It’s not worth
Tablet Strategies for Content Marketing?
IDG Connect recently launched a white paper entitled “iPad for Business Survey 2012” which highlights global trends for its 60 million users world-wide. Specifically focused
A Creative Valentine’s eDM
Hi everyone, I’ve been a bit quiet in SAJE blog-land of late, but that’s a good thing because it means I’m busy. I will try and
What Makes A Good Blog Great?
Imagine you live in a city where residents must choose between electricity or public sanitation. Which would you vote for? Not so easy, is it?
Scoot is on Message
In April 2012, Singaporean travellers will have the option of a new low cost airline within the competitive mix – Scoot. I recently heard the
Are Corporate Values Important?
I took my sons to Ben & Jerry’s for an ice-cream treat at the end of school term. I think it’s a phenomenal business, really
SAJE Officially Launches “The Writers Shop”
We’ve never shared any SAJE news on our blog, but today we’re so excited about what we’re doing, we figured it was worth sharing. We’ve
Burson Marsteller Report on Social in Asia
Burson Marsteller recently released the “Asia Pacific Corporate Social Media Study 2011, How Asian Companies are Engaging Stakeholders Online” and here’s the shorter presentation. There’s
Communication is the Most Important Skill in the Professional Services Sector
I’ve had a few recent reminders about this, working with some other professional services companies. All of them have been really talented in their respective
Writing an Awesome Case Study
I’ve been a bit slack on the blogging front of late, but managed to get in a holiday to Holland, which was much needed. One
Dell – a Top Five Social Media Brand – Looking for Fresh Ideas
Damien Cummings is the Online & Social Media Director for the Consumer and SMB Division at Dell, based in Singapore. No stranger to the social
Appetite for Content
I was forwarded this Infographic and it speaks for itself. Based on UK research prepared by Base One in the Buyersphere Report from May 2011,
IDG Connect Survey – Local Vs Global Content in Asia Pacific
I’ve been meaning to make a few notes about IDG Connect’s recent survey on global content trends, specifically in relation to Asia Pacific. One thing I have
IBM is a Social Business
A couple of weeks ago, I interviewed John Kerr, director for Edelman Digital in APAC. In the interview, we briefly touched on Edelman’s definition of
A Simple Guide to Getting Your Message Across
We rarely share other blogs on this site, but this was a short and simple reminder of what is most important in defining a communication strategy.
The Difference Between a Vision and a Mission Statement?
One question I am asked regularly is – what is the difference between a vision and a mission statement? Now by putting this opinion out
Are PR Agencies a Strategic Fit for Social Businesses?
An argument has been doing the rounds in social media-land, and I haven’t been sure where I stand. The argument is what type of agency
Is Social Media Marketing an Effective B2B Tool?
I’ve just read a blog that was featured on Fastcompany.com on August 10, written by David Lavenda. It essentially asks the question – is social
5 Strategies for Event Success
A few months ago I met Kavita Jhunjhunwala and was immediately impressed, as she is such a dynamic and creative professional. Having just relocated to
Aligning Content Strategy with the Sales Cycle
In a recent blog I talked about using the customers’ “language” as a key component in succeeding with your content strategy, and the next step
Internal Communication is a Fine Art
I had the great pleasure of interviewing David Cook, the Communications Director for Cisco, Asia Pacific, Japan and Greater China, this week. Responsible for communications
Delivering Great Customer Service isn’t Hard, is it?
We’ve recently had the opportunity to do 15 customer audits on behalf of two separate companies. It’s something we’ve been doing over the years and
8 Tips to Ensure You are Speaking Your Customers’ Language
The key piece of advice continuing to raise its head when defining an effective social media strategy is to speak in the language of your
How Fear of Social Media will Kill Big Business
Keith Timimi Chairman, Qais Consulting We get to meet a lot of great business people, and one of them is Keith Timimi, a Singapore entrepreneur,
Microsoft Senior Executive Shares Communication Wisdom for AP
Everyone knows Microsoft and most people on the planet have used Microsoft products at some point in their lives. Like all companies, Microsoft has to
Please don’t Sell – Share Value
I want to share some great things I’ve learnt about social media with my very small business community – the geosynthetics industry. For the uneducated,
Will you take the SAJE Speakers’ Challenge?
I attended an event last week; it was a great event, all except one speaker. He was speaking on behalf of the platinum sponsor AND
Content Marketing Research Highlights Challenges and Opportunities
I gained early access to the “B2B Content Marketing Trends 2011” research report this week, because I partook in the research, and it makes for
Part Two – If Your Company was a Person, What Sort of Person Would it be?
In the first blog on messaging I asked if your company was a person, what sort of a person would it be? Have you been
7 Insights to Great Analyst Relations
A chat with Dane Anderson, CEO and Executive Vice President, Springboard Research I had the pleasure of working with Dane Anderson when we were both
Want to Start Blogging? Here’s What I’ve Learnt…
Something very strange has been happening to me recently. People have been asking for my advice on blogging, like I’m some sort of expert! The
If Your Company was a Person, What Sort of Person Would it be?
Would it be young and trendy, mature and sophisticated, elegant and chic, or fun and sporty? It’s an interesting question to ask and you’ll often
CEOs Wake up and Smell the Social Media Coffee
I was chatting with a great friend of mine, probably one of the IT industry analysts I respect the most in Asia Pacific, and we
How Not to do Business
A few years ago I attended a MICE event in Singapore. It was a fabulous event, fully supported by the Singapore Government, as growing this
Our mission at The Digital Conversationalist is to empower, inspire and motivate professionals to harness social media to intelligently build dream careers, as well as to take advantage of the content marketing opportunities we all have today. We do this for both professionals and businesses. If you’d like to work with me, please get in touch!
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