There’s a lot of talk about Inbound Marketing versus Outbound Marketing these days, and more and more...
Ask any sales person during their annual review what they need from the company to hit their figures...
In my early 20s, my first job after graduating from University was becoming a Musician in the Australian...
Source: Millward Brown www.millwardbrown.com/BrandZ/Top_100_Global_Brands.aspx
Continuing the discussion...
I’ve had some thoughts rattling around in my head recently, thinking about how the cultural subtleties...
A couple of weeks ago, I had the pleasure of seeing my first article published on Content Marketing Institute....
The most searched term on my blog – by a very long way – is: “what is the difference between...
SAJE’s first customer when we launched back in 2006 was Alvin Chan. At that time he was Regional Marketing...
I recently wrote a blog on blogging – I Know I Should be Blogging But, definitely very topical...
How much of ‘corporate social media’ amounts to ‘wasting time on the company’s...
I don’t have time. I can’t write. I hate writing. I don’t have anything to write about. I have nothing...
IDG Connect recently launched a white paper entitled “iPad for Business Survey 2012” which highlights...
Hi everyone, I’ve been a bit quiet in SAJE blog-land of late, but that’s a good thing because...
Imagine you live in a city where residents must choose between electricity or public sanitation. Which...
In April 2012, Singaporean travellers will have the option of a new low cost airline within the competitive...
I took my sons to Ben & Jerry’s for an ice-cream treat at the end of school term. I think it’s a...
Audience Diaspora
We’ve never shared any SAJE news on our blog, but today we’re so excited about what...
Burson Marsteller recently released the “Asia Pacific Corporate Social Media Study 2011, How Asian Companies...
I’ve had a few recent reminders about this, working with some other professional services companies....
I’ve been a bit slack on the blogging front of late, but managed to get in a holiday to Holland, which...
Damien Cummings is the Online & Social Media Director for the Consumer and SMB Division at Dell,...
I was forwarded this Infographic and it speaks for itself. Based on UK research prepared by Base One...
I’ve been meaning to make a few notes about IDG Connect’s recent survey on global content trends, specifically...
A couple of weeks ago, I interviewed John Kerr, director for Edelman Digital in APAC. In the interview,...
We rarely share other blogs on this site, but this was a short and simple reminder of what is most important...
One question I am asked regularly is – what is the difference between a vision and a mission statement?...
John Kerr, Director, Edelman Digital APAC
An argument has been doing the rounds in social media-land,...
I’ve just read a blog that was featured on Fastcompany.com on August 10, written by David Lavenda. It...
A few months ago I met Kavita Jhunjhunwala and was immediately impressed, as she is such a dynamic and...
In a recent blog I talked about using the customers’ “language” as a key component in succeeding with...
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