I’m not perfect on LinkedIn, no one is, but there are a few missed opportunities I see every day and...
BusinessContent and ContextMessaging and Positioningpersonal brandingSocial LeadershipSocial Selling
Something that is starting to concern me greatly is professionals blindly endorsing the brand they are...
I’ve been attending lots of industry events in recent weeks – social media, content marketing, technology,...
I had the wonderful opportunity to speak on the content marketing panel at LinkedIn’s TechConnect 2015...
Six content marketing experts ACMA’s board all answer the question – what is content marketing?
If...
You are going to be reading A LOT about employee brand advocacy in the coming years, and I encourage...
I was very fortunate to be invited by LinkedIn to do a keynote speech at its first ever social selling...
When I sit down with senior executives to work on professional social profiles, especially LinkedIn,...
As a marketer I strongly believe that if you’re in business, you have to be on Twitter: especially if...
I’ve been in the content marketing game since 2003, when I launched IDC’s Marketing Services business...
My LinkedIn inbox is currently full of pitches from people I’ve never met or engaged with. These folk...
The stats are pretty clear:
77 percent of B2C and 86 percent of B2B companies are using content...
There is a GREAT deck on Slideshare right now. It’s called “Crap. The Content Marketing Deluge” by Velocity...
Simon Cholmeley and I were thrilled to be invited to speak at the Microsoft Platinum Partner Summit 2015...
I’ve had the great privilege to do a few speaking spots recently, and it’s given me an opportunity to...
My colleague is complaining about people swamping his LinkedIn feed with too many updates. He showed...
I’m doing another content “audit” for technology companies, and as I did last time, my starting point...
As I’ve recently “retired” from yet another chapter as an analyst relations person in the technology...
I’ve had an incredibly frantic last week at Microsoft – today is my last day – but before...
Two years ago, when looking to move back into corporate life after several years as an entrepreneur,...
I was at an APSS event recently and the discussion was around LinkedIn and how to better utilize this...
I attended a great evening in Singapore recently – Content Conversations hosted by Outbrain at...
My friends, I wanted to share a really remarkable moment for two of my great friends Duncan and Lee Ann...
So I had some pretty amazing news late Friday night. Apparently the industry analysts in Asia have told...
I’ve been spending a bit of time with my Yammer colleagues recently, and there are two philosophies I...
Throughout my last year at Microsoft, I’ve been working with my communication and marketing colleagues...
I’ve been part of a very interesting discussion about newsjacking on LinkedIn today – see links for an...
I have a very sweet and thoughtful husband. He makes me work really hard at birthdays and Christmas to...
I love Klout. I love the idea of it and know that – over time – it’s going to be a cracking...
When I was in the US a couple of weeks ago, I noticed very few people willingly exchanged business cards,...
Our mission at The Digital Conversationalist is to empower, inspire and motivate professionals to harness social media to intelligently build dream careers, as well as to take advantage of the content marketing opportunities we all have today. We do this for both professionals and businesses. If you’d like to work with me, please get in touch!
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