The Digital Conversationalist

Is Your Mum Safe?
Throughout my last year at Microsoft, I’ve been working with my communication and marketing colleagues...
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Scoot Off Message?
I’ve been part of a very interesting discussion about newsjacking on LinkedIn today – see links for an...
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Jo Malone London and Coach. Two Brands, One Winner
I have a very sweet and thoughtful husband. He makes me work really hard at birthdays and Christmas to...
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Does Klout Have Clout?
I love Klout. I love the idea of it and know that – over time – it’s going to be a cracking...
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The Culture of Business Cards in Asia
When I was in the US a couple of weeks ago, I noticed very few people willingly exchanged business cards,...
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Innovation, Evolution and Technology for Marcoms in Asia
I attended IDC’s Software and Services Client Summit in Singapore recently, and it was nice to catch...
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The Big Data Opportunity for Asia Pacific
Recently, Microsoft hosted Kenneth Cukier in Singapore. Ken is the Business Correspondent with The Economist...
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A Change of Direction
I’ve been quiet due to some rather significant changes in recent weeks – I’ve taken on the lead analyst...
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52 Tips on Content and Community From the Top New Media Experts
If you are in a marketing, communications, digital media, or any other role within the marketing mix,...
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Content Marketing in Asia Pacific Slow to Evolve
I’ve been a bit slow off the mark this New Year and hope everyone is already blazing into 2013. I haven’t...
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2012 in review
This is one of the many reasons why WordPress is cool – I just received this report. If you’re...
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kiav300x300 Doing Good + Content Marketing
At this time of year, when many of us are wrapping up work to focus on the important things in life,...
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Messaging my Own Company - a Lesson Learned
Since launching SAJE in 2006, I’ve gone through a few messaging revamps. I haven’t done this because...
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Start-ups Asia Pacific – 7 Ideas to Get Media Coverage
I’ve just read this great article – How To Get Media Coverage For Your Start-up: A Complete Guide by...
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Asia Pacific Social Media Stats – Australia, China, India and Japan
It’s a pretty-much well proven fact that the world has changed and marketers must focus on where their...
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Your Personal Professional Profile is Vital
In today’s social world, one thing I’m not seeing enough of in Asia Pacific is people investing in their...
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Softbank 30 Year Vision – An Asian Lesson
SoftBank Corporation is a Japanese headquartered telecommunications and Internet corporation, with operations...
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Blokes I Know on Pinterest
Pinterest is considered a social media phenomenon with women, and much of what is written about it is...
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Facebook Corporate Values
I’ve been undertaking extensive research on corporate values across companies all over the world – large...
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How Many Characters for Social Media Business Pages?
I’ve just spent a great deal of time researching the number of characters allowed on the business pages...
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Anyone Know Someone who Works at Apple?
A quick blog today – phew huh? I’m wondering if someone can make an introduction, just because I want...
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How a Different Approach to Blogging can set Asian Subsidiaries Free
I’ve recently had two discussions with friends working within subsidiaries of global IT companies – and...
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Slogans or Taglines – How to Create a Great One
I recently concluded a complete messaging revamp for an exciting company in the Cloud strategic advisory...
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The 3 Significant Challenges for CIOs in Asia Pacific
Last week I posted an article entitled: Feng Shui, Do You Have the Energy for Business Success, which...
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Feng Shui: Do You Have the Energy for Business Success?
I recently interviewed Feng Shui Master, Edwaard Liu, for an article I hoped to publish on another digital...
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Toys “R” Us Asia Pacific - Vision and Mission – Really?
I’ve been struggling with ‘Toys “R” Us’ in Singapore recently. It’s a place I have to visit on a regular...
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What is Inbound Marketing?
There’s a lot of talk about Inbound Marketing versus Outbound Marketing these days, and more and more...
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Sales Training – Four Focus Areas for Success
Ask any sales person during their annual review what they need from the company to hit their figures...
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Authenticity has never been More Important in Business
In my early 20s, my first job after graduating from University was becoming a Musician in the Australian...
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Mission Statements – World’s Top 10 Brands
Source: Millward Brown Continuing the discussion...
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Our mission at The Digital Conversationalist is to empower, inspire and motivate professionals to harness social media to intelligently build dream careers, as well as to take advantage of the content marketing opportunities we all have today. We do this for both professionals and businesses. If you’d like to work with me, please get in touch!

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