The Digital Conversationalist

IDG Connect Survey – Local Vs Global Content in Asia Pacific
I’ve been meaning to make a few notes about IDG Connect’s recent survey on global content trends, specifically...
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IBM is a Social Business
A couple of weeks ago, I interviewed John Kerr, director for Edelman Digital in APAC. In the interview,...
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A Simple Guide to Getting Your Message Across
We rarely share other blogs on this site, but this was a short and simple reminder of what is most important...
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The Difference Between a Vision and a Mission Statement?
One question I am asked regularly is – what is the difference between a vision and a mission statement?...
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Are PR Agencies a Strategic Fit for Social Businesses?
John Kerr, Director, Edelman Digital APAC An argument has been doing the rounds in social media-land,...
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Is Social Media Marketing an Effective B2B Tool?
I’ve just read a blog that was featured on on August 10, written by David Lavenda. It...
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5 Strategies for Event Success
A few months ago I met Kavita Jhunjhunwala and was immediately impressed, as she is such a dynamic and...
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Aligning Content Strategy with the Sales Cycle
In a recent blog I talked about using the customers’ “language” as a key component in succeeding with...
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Internal Communication is a Fine Art
David Cook, Cisco I had the great pleasure of interviewing David Cook, the Communications Director for...
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Delivering Great Customer Service isn’t Hard, is it?
We’ve recently had the opportunity to do 15 customer audits on behalf of two separate companies. It’s...
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8 Tips to Ensure You are Speaking Your Customers' Language
The key piece of advice continuing to raise its head when defining an effective social media strategy...
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How Fear of Social Media will Kill Big Business
Keith Timimi Chairman, Qais Consulting We get to meet a lot of great business people, and one of them...
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Andrew Pickup
Microsoft Senior Executive Shares Communication Wisdom for AP
Everyone knows Microsoft and most people on the planet have used Microsoft products at some point in...
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Please don’t Sell - Share Value
I want to share some great things I’ve learnt about social media with my very small business community...
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Will you take the SAJE Speakers’ Challenge?
I attended an event last week; it was a great event, all except one speaker. He was speaking on behalf...
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Content Marketing Research Highlights Challenges and Opportunities
I gained early access to the “B2B Content Marketing Trends 2011” research report this week, because I...
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Part Two - If Your Company was a Person, What Sort of Person Would it be?
In the first blog on messaging I asked if your company was a person, what sort of a person would it be?...
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7 Insights to Great Analyst Relations
A chat with Dane Anderson, CEO and Executive Vice President, Springboard Research Dane Anderson, CEO...
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Want to Start Blogging? Here’s What I’ve Learnt...
Something very strange has been happening to me recently. People have been asking for my advice on blogging,...
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If Your Company was a Person, What Sort of Person Would it be?
Would it be young and trendy, mature and sophisticated, elegant and chic, or fun and sporty? It’s an...
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CEOs Wake up and Smell the Social Media Coffee
I was chatting with a great friend of mine, probably one of the IT industry analysts I respect the most...
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How Not to do Business
A few years ago I attended a MICE event in Singapore. It was a fabulous event, fully supported by the...
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Sell Value NOT Services
A message for people working in marketing agencies, selling value is what is required to succeed. Make...
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Lenovo – from Pretty Terrible to Getting Close
When Lenovo first acquired IBM's PC division, its global message to market was a shambles. It's improved...
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Lorna Jane – a Core Message and Fantastic Product
I’d never heard of Lorna Jane and then, about 18 months ago, it started entering into the peripheries...
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"Practise Goodism"
There is a cool brand of juices in Australia called “Nudie.” Nudie are awesome because they’ve developed...
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Who's Best to Speak?
I’ve attended thousands of events, whether I’ve organised them, participated in them, or...
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Our mission at The Digital Conversationalist is to empower, inspire and motivate professionals to harness social media to intelligently build dream careers, as well as to take advantage of the content marketing opportunities we all have today. We do this for both professionals and businesses. If you’d like to work with me, please get in touch!

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