Andrea T Edwards
Andrea Edwards, The Digital Conversationalist, is a globally award winning B2B communications professional with more than 20 years’ experience from around the globe, including 12 years exclusively in Asia Pacific. A content marketing strategy pioneer, blogger, writer, as well as a social leadership, employee advocacy and personal branding trainer/coach for businesses and professionals – Andrea has a proven talent to communicate with customers, prospects, stakeholders and influencers in a way that resonates deeply and gets results.
Andrea relishes sharing her passion for content marketing and its’ ability to fundamentally transform how we do business, because she sees content marketing as the core tool of disruption today. Sitting at the heart of this revolution in Asia, where every day she partners with inspired business leaders on their journey into a new era of business storytelling, is what drives her to achieve greater success.
Additionally, Andrea understands that to succeed in content, professionals must be motivated, trained and inspired to build their personal brands to pursue dreams, build influence and create real opportunities for themselves first, and then, the brands they work for.
Andrea is also the Chairman of the Asia Content Marketing Association (ACMA).
Previous roles include: Head of Content Marketing and Training at Novus Asia, Analyst Relations Lead for Microsoft Asia; Managing Director, SAJE, her own communications, content marketing & messaging agency; Director, Marketing Services for IDC Asia Pacific, Group Communications Manager for Baycorp Advantage, Sydney; Marketing Communications Consultant, ClearForest, NYC; Account Director with Text 100 International, Boston & London; a PR Consultant for various firms, London; Communications Co-ordinator, AeroSpace Technologies of Australia (now Boeing); and a Musician in the Australian Army, followed by PR representative for the Australian Defence Force PR Unit.