Andrea T Edwards

Andrea Edwards, The Digital Conversationalist, is a globally award winning B2B communications professional with more than 20 years’ experience from around the globe, including 12 years exclusively in Asia Pacific. A Social Media Coach, content marketing strategy pioneer, blogger, writer, as well as a social leadership, employee advocacy and personal branding trainer/coach for businesses and professionals – Andrea has a proven talent to communicate with customers, prospects, stakeholders and influencers in a way that resonates deeply and gets results.

Andrea relishes sharing her passion for epic content marketing and its’ ability to fundamentally transform how we do business, because she sees content marketing as the core tool of disruption today. Sitting at the heart of this revolution in Asia, where every day she partners with inspired business leaders on their journey into a new era of business storytelling, is what drives her to achieve greater success.

Additionally, Andrea understands that to succeed in content marketing strategy, professionals must be motivated, trained and inspired to build their personal brands to pursue dreams, build influence and create real opportunities for themselves first, and then, the brands they work for.

Andrea is also the Chairman of the Asia Content Marketing Association (ACMA).

Previous roles include: Head of Content Marketing and Training at Novus Asia, Analyst Relations Lead for Microsoft Asia; Managing Director, SAJE, her own communications, content marketing & messaging agency; Director, Marketing Services for IDC Asia Pacific, Group Communications Manager for Baycorp Advantage, Sydney; Marketing Communications Consultant, ClearForest, NYC; Account Director with Text 100 International, Boston & London; a PR Consultant for various firms, London; Communications Co-ordinator, AeroSpace Technologies of Australia (now Boeing); and a Musician in the Australian Army, followed by PR representative for the Australian Defence Force PR Unit.

andrea unleashing

Strategic Advisors

Building and running a business as a solopreneur is challenging on many levels, however the main challenge is not having access to like-minded people with deep business experience to bounce ideas off or brainstorm future strategies. I am so fortunate to have three world-class strategic advisors to call on for advice, help and input when I need it, and I wanted to honour these stellar individuals by sharing them with you here. No matter what stage of business you’re in as an entrepreneur, having the best strategic advisors is critical to continued success. Thank you for being my sounding boards Tiffani, Nishan and Stanimira!

Tiffani Bova

Tiffani Bova

Growth and Innovation Evangelist, Salesforce; WSJ Bestselling Author, Growth IQ

Nishan Weerasignhe

Nishan Weerasinghe

Chief Marketing Officer, IBM ASEAN

Stanimira Koleva

Stanimira Koleva

Senior Vice President, General Manager, Asia Pacific and Japan, HERE Technologies


Building your Social Leadership

What does it mean to be a Social Leader? Scroll through the images below for 20 easy steps to get started.