Our mission at The Digital Conversationalist is to empower, inspire and motivate professionals to harness social media to intelligently build dream careers, as well as to take advantage of the content marketing opportunities we all have today. We do this for both professionals and businesses.

So join our workshops and get yourself out there in this digital world, in your own powerful and authentic way.

Forthcoming workshops

New dates coming soon!

Background on the Workshops

Building a strong, powerful and authentic personal brand is so much more than regular updates on Twitter or having a fantastic looking LinkedIn profile.

A professional personal brand empowers you to create the future you want for yourself, utilizing all of the amazing platforms we have available to us today.

So if you are ready to maximize your opportunities and to establish yourself as the go-to-person in your field of expertise, why not join me for a day and change your life? That’s the promise.

The Digital Conversationalist

June workshop 2016

The focus of the workshop includes

  • How to build a unique, powerful and authentic personal brand
  • Understand the value it brings to you, your company and your community
  • Insight into personal branding within the context of today’s digital world
  • Content marketing – what is it? Why it’s moving to the heart of business today and how that applies to you
  • How to maximize your social profiles – focussing on LinkedIn and Twitter – in minimum time
  • What other social platforms are relevant to you? Facebook? Instagram? Google+? Chat Apps? More. What are the pros and cons
  • Starting a blog – defining your topic, platforms, tools, amplification, etc..
  • Where do you find great content to share? How do you create a process to ensure you stay committed? What’s realistic?
  • What does success look like? What’s in it for you?
  • And so much more…

More information available when you click on the Workshop links.

Some of the generous feedback I’ve received

I met Andrea 12 months ago when we were seeking a professional trainer to help RBS employees update their LinkedIn profiles to improve job search opportunities. I cannot say enough about the impact Andrea has had on the 200+ employees that have attended her sessions. More than updating LinkedIn, Andrea is getting people to tap into what they stand for and she encourages them to go out into the world as an ambassador for themselves first, and their business second. I have watched people’s lives completely change from this training, as they come out inspired, impassioned and ready to take ownership of their future through the amazing tools we have available to us today on social media. Andrea lives and breathes this stuff, but more than anything, she passes her passion on to her audience and considering the vast cultural mix of our employees, it’s saying something that she can touch so many with her message. I enjoy working with Andrea immensely, and if you are seeking to train your employees to be ambassadors for your brand, or are going through changes and want to help your employees find new work, I could not recommend a professional more. Andrea is great to work with and I promise you something else – you’re going to have a lot of fun working with Andrea too!

Kylie Barry, APAC Recruitment Manager: Finance, Technology, Operations, Audit, Risk, Legal & Marcomms, HR – Royal Bank of Scotland

Andrea is a vibrant and knowledgeable Digital Warrior with expansive understanding of content marketing across AsiaPac! I attended her one day workshop and thought I had a basic knowledge of the digital world ….. I learned so much more! I have now a refreshed understanding of content marketing and the power of social mediums such as LinkedIn, Facebook, Instagram, Snapchat etc…. I’d rate the workshop 10/10. Andrea both personally and professionally comes with my highest support and recommendation.

Karen Pink, HR Director at Unity Group

I had the pleasure of attending Andrea’s one-day personal branding course a few weeks ago. As a technology industry analyst, I regularly use social media to share my insights and point of view on industry trends and announcements – and this course provided me with numerous ways to improve my social media strategy and impact, including many tips on how to increase my followers on LinkedIn and Twitter and better engage with them. I applied many of these hints in the week after the event and I can confirm that I am already seeing the benefits. This course was a great use of my time and I highly recommend it to anyone who is trying to build their personal brand.

Charles Reed Anderson, Vice President, Head of Mobility & Internet of Things, IDC Asia/Pacific

The Digital Conversationalist Personal Branding workshop was an insightful and practical day of reflection on how to go about building a strong voice across digital platforms. In curating the workshop, Andrea provided a forum for meeting a cross section of people with fascinating stories to tell, as well as an environment to focus on what matters in practising using social for business. My fave tips included finding a theme and a point of view for my areas of expertise, everybody has a voice and to always leverage each other’s networks. I learned loads of good tips and will benefit from taking the time out to focus on pulling together a cohesive strategy to building my personal brand.

Wendy Hogan Improving customer experience via business transformation, Oracle

Andrea understands content and what to do with it better than anyone and her strategic, common sense and realistic approach on all things ‘social’ is a breath of fresh air. Above all else, she’s a communications professional who knows how to have an impact and be effective over the long term. Andrea is a very positive and generous person with a genuine passion for what she does. She’s terrific.

David Cook, Global Communications Director at GE

This is a very valuable workshop that helps me think about how I use it for myself. I’ve always somewhat understated the value of social media, but this has compelled me to really think about investing more time into building my profile. Thank you!

Syazlina Haniff, SMB Marcom Manager, Microsoft

Andrea is a master of social media and has given numerous Luddites like myself the keys to how to market yourself on platforms such as Twitter, FB and LI. An extremely generous and giving mentor, she backs up her knowledge with hard work, passion, long term commitment and she never stops doing.

Shaun McEwan, MC and Auctioneer, Consultant – Logistics

Walked in a cynic, came out inspired

Sean Yeo, Account Executive, LinkedIn

Passionate, enthusiastic, committed to promoting social media and the giving economy, spreading positivity.

Soh Yee Tyng, Business Manager, RBS

Andrea is undoubtedly the go-to content marketing expert for entrepreneurs, executives and companies in APAC and globally. She is professional, personable, energetic, and has devoted her professional life to helping others develop their brand and message. She is extremely knowledgeable, great to work with and you are guaranteed to have fun at the same time if she is a part of the process.

Shian Chuan, Career and Leadership Coach, Master NLP Practitioner, Workshop Trainer, Motivational Speaker, Author

Andrea is a brilliant content marketer and an expert on social media platforms. I found her workshop on social media and blogging to be very interesting and relevant for my business and personal social media presence. Her information is really state-of-the-art, and is presented in a crisp and lively way. On a personal note, I find Andrea’s style really credible and she is confident in her material. Equally, her interaction is authentic and warm. I have no hesitation in recommending Andrea as the go-to person for social media expertise.

Bhavani Prakash, TEDx Speaker, Trainer, Sustainability, Mindfulness & Leadership, Conscious Leadership Asia, The Potential Project

Heart in your personal brand

Love Andrea!

Krutika Sri Krishna, Program Manager, Microsoft

Loved it. Wish we had more time!

Krishna Zulkarnain, APAC Head of Marketing – LinkedIn Sales Solutions, LinkedIn

Andrea is the expert in the area of content marketing and social media for corporates. She really knows her stuff, and knows how to make it relevant for companies and people in business. She’s worked for some of the world’s leading organisations, lived in their world, knows it and knows what it takes for organisations to make an impact in this new business environment. She communicates passionately and forthrightly, with tons of good content and practical advice. Watch this space.

Mark Jamieson  “The Calming Influencer” – creator of the CALM approach to mindful business

I’m a leader in social selling for a social media company. I need to invest more in my digital reputation to aide career and team sales.

Stewart Lee, Head of Mid-Market Sales, SE Asia, LinkedIn

Andrea is engaging and great! Thanks Andrea

Sylvia Wong, Head of Asia Financial Reporting, RBS

Andrea’s a superb marketing professional who shows clearly that it’s about heart, content and a structured process. Privileged to have her as an advisor.

Joanne Flinn, Helping Leaders Lead Better Lives, Author, Speaker, Mentor

Andrea Edwards is a game-changing thinker on content marketing and social media strategies. Andrea’s refreshing ‘no-nonsense’ approach will both challenge and inspire you to review your approach to online relationship building, sales and marketing. Highly Recommended!

Andrew Bryant  The Self Leadership Coach, Conference Speaker, Facilitating Global Leadership Development & Change

Even as a marketer for 13 years, it was great learning how to use social sites to share my voice and build relationships. It was important to shift from a traditional way of seeing social sites as a way of socializing, as to personal branding and making a difference.

Ira Santiago, Product Marketing Manager, Microsoft

content marketing

Microsoft content marketing session


We spent the afternoon learning about social media strategies with Andrea. I went away with much more clarity about the what, why and how of leveraging social media. The key message that is different is not to use social media to sell ourselves, but to provide value and build relationships. This is a key differentiation. Andrea brings her heart and expertise to the work, she is passionate about sharing and giving, which makes her a joy to work with. Thank you Andrea!

Wendy Tan, Professional Speaker, Consultant, Writer, Founding Partner Flame Centre

In a couple of hours Andrea took me from the status of “contented self-declared social media non-believer and luddite” to “social media activist”. Cannot recommend Andrea highly enough for her enthusiastic insights and deep knowledge of how to effectively use social media to build, maintain and develop a personal brand. Andrea makes complicated social media technology and practices simple.

Peter Burge  Digital & Business Transformation Leader, Turnaround Specialist, Commercial Partnership Management, FinTech Services

Andrea ran a Social Media training – it was both very insightful on the importance of Personal Branding and very helpful in navigating through the multiple platforms. Her delivery was fun and authentic using her own life and work experiences in social media and personal branding. Highly recommend Andrea for any advice on Social Media or Personal Branding.

Judith Jamieson – Regional People and Culture Director South Asia Pacific at World Vision

RBS Group

The lovely folk at RBS

That’s 6 hours of my life I don’t want back!

The reverse is what is said on many a training course but this is probably the best course I have ever attended. It was motivational, inspirational, attention grabbing and one that made me excited to get home and get cracking, not to mention sharing this whole heartedly with many of my friends and colleagues.

What was the course…Personal Branding. The mere words cultivate cynicism and uncertainty but the content of this course, teamed with an amazing coach, really was the best use of 6 hours (to the point where I didn’t want to go to the bathroom in case I missed anything!).

Imagine social media being transformed into a world of opportunity, one where you get to stand out, where you get to have a voice and one which can lead to opening doors you never thought existed. If this sounds appealing to you then I encourage you to attend this course delivered by @andreatedwards as it creates a buzz, an excitement that makes you itch to get started. I have new ideas on blogs and brand new ways to connect with the world through so many different channels. I encourage you to share the same experience I have! @rbsgroup #andreatedwards #newpossibilities #personalbranding

Nicci McShane, Country Business Manager at Royal Bank of Scotland

Some of the key take-aways attendees have fed back

  • Think about what I stand for
  • Keeping your LinkedIn profile updated is not just for job searches
  • Lots of nuggets of gold, quotes and stats
  • Customers don’t need discounts, they need inspiration
  • Be passionate and just do it
  • The power of the personal brand
  • Hashtags matter!
  • Think about a blog
  • Impact of personal branding
  • Importance of social media and engagement advice
  • Don’t be shy online: start blogging
  • Social media is an important tool that needs to be leveraged
  • Twitters not all bad. Use hashtags
  • Defining “my brand” is the very first step
  • Find the why – understand the how
  • Linking in different streams
  • Heart + Brain then content
  • Need to invest time and effort to build my brand, but payoff is assured
  • Be authentic, be useful, be visual
  • Be open-minded about social media
  • Do it! Use the tools
  • Leveraging other material in my pitch, outside my business
  • Engage with people. Stop lurking
  • Be more introspective in my approach
  • Start and slowly build. Be patient
  • Defining your personal brand as a first step
  • The importance of having a social media profile that stands out
  • The ease of creating and managing a personal brand
  • Start blogging to share your voice
  • Speak in the voice of the consumer
  • Define what you stand for – have your own voice
  • Being able to put into words why digital and social marketing should be prioritized
  • Being able to take steps to better personal and corporate branding
  • Understanding the power and subtlety of content marketing and right messaging
Personal branding Asia

For the Wedge Asia – it’s critical to build a powerful personal brand

Get in touch with Andrea:

Phone: +65 91739096

Email: andrea@andreatedwards.com

Twitter: @AndreaTEdwards 

LinkedIn: AndreaTEdwards

Facebook: Professional Facebook