The Digital Conversationalist, empowering social and content marketing leadership

The Digital Conversationalist is a strategic training consultancy focused on: content marketing strategy; social leadership; employee advocacy; personal branding; and digital marketing for SMEs.

As individuals and as brands, we must be laser focused on customer-first communication, participating in and creating conversations wherever our customers are. To achieve this, the quality of the content we deliver has to be so exquisite it draws customers to us and builds their loyalty to our brand. It’s that simple.

At The Digital Conversationalist, we partner with businesses and professionals to embrace their voice and their stories in the digital world

Our sole purpose is to demystify content marketing and social leadership for businesses and professionals in the digital arena. We work alongside our customers to help them understand how to harness the amazing opportunities available by building authentic, meaningful, long-term relationships with their customers and audiences through world-class storytelling strategies.


  1. Content marketing strategy – defining the customer, transforming your business for content marketing

  2. Social leadership – content marketing success starts with true, authentic social leadership

  3. Employee advocacy – empowering the people who are the reason your customers do business with you

  4. Personal branding – regular full day workshops for professionals seeking to build their dream career

  5. Digital marketing for SMEs – harness the full suite of tools to cost-effectively build your business


Andrea Edwards

Accenture International Women’s Day event, Singapore 2016

More detail on our Services

Content marketing strategy – defining the customer, transforming your business for content marketing

We partner with CMOs to define the customer in strategic brainstorms, and we help change internal mind-sets to deliver a narrative focused on customer need. Working with the C-suite to transform their business internally, we empower stakeholders to embrace the art of content marketing, with the ultimate goal of transforming businesses into content-led organisations.


Social leadership – content marketing success starts with true, authentic social leadership

Business transformation must start at the top and it requires leaders to become truly social. We work exclusively with C-level executives, coaching them to become authentic social leaders. Our goal is to help senior executives embrace social leadership as a core discipline and truly understand what it means to be connected to customers, partners, employees, influencers and stakeholders.


Employee advocacy – empowering the people who are the reason your customers do business with you

Content marketing succeeds when everyone in a business gets behind the brand. Not just in sharing the content created, but by becoming participators and creators themselves. Our personal branding workshops for employees empower the very people behind why your customers do business with you.


Personal branding – regular full day workshops for professionals seeking to build their dream career

We run regular, hard-hitting and high value personal branding workshops for individual professionals wanting to be inspired to build a powerful and authentic personal brand online. A strong personal brand is an opportunity to build your dream career, and it starts with focus and intent. Get more information here.


Digital marketing for SMEs – harness the full suite of tools to cost-effectively build your business

We run one and two-day workshops for SMEs who want to harness the full suite of digital marketing opportunities available today. From content marketing and business transformation, we help clients: define the customer; develop a content marketing strategy; understand the new sales funnel; define the right social media assets, amplification and SEO strategies, measuring ROI; and more. Get more information here.