Andrea Edwards, The Digital Conversationalist, is a globally award winning B2B communications professional with more than 20 years’ experience from around the globe, including 12 years exclusively in Asia Pacific.
A content marketing strategy pioneer, blogger, writer, as well as a social leadership, employee advocacy and personal branding trainer/coach for businesses and professionals – Andrea has a proven talent to communicate with customers, prospects, stakeholders and influencers in a way that resonates deeply and gets results.
Andrea relishes sharing her passion for content marketing and its’ ability to fundamentally transform how businesses communicate with their customers. To be at the heart of this revolution in Asia, where every day she partners with inspired business leaders on their journey into a new era of business storytelling, is what drives her to achieve greater success.
Additionally, Ms Edwards understands that to succeed in content, professionals must be motivated, trained and inspired to build their personal brands to pursue dreams, build influence and create real opportunities for the brands they work for.
Andrea has been blogging for a decade, and she’s authoring three very different blogs today, as well as contributing to many more. She’s a social media evangelist, considered a B2B content marketing and social media influencer in Asia, and has had the great privilege to work around the world – across Europe, the US, ANZ and Asia.
Andrea’s core skill-set is communications excellence – she listens to and understands her customers, and is considered by many a positive disruptor in her field. She is constantly seeking to motivate peers, coaching and mentoring them to be more effective with their personal digital branding, as well as defining and executing communication strategies, content strategy, content creation, senior executive personal branding coaching, messaging and positioning, as well as being a world-class business writer and story teller.
While Andrea’s career has been principally focused on ICT, she has also gained experience in other major industries, including defence, aerospace, government, travel & tourism, HR, the environment, professional services, healthcare, marketing services, financial services, and even the brewing industry.
Andrea is also the Executive Director of the Asia Content Marketing Association (ACMA).
Previous roles include: Head of Content Marketing and Training at Novus Asia, Analyst Relations Lead for Microsoft Asia; Managing Director, SAJE, her own communications, content marketing & messaging agency; Director, Marketing Services for IDC Asia Pacific, Group Communications Manager for Baycorp Advantage, Sydney; Marketing Communications Consultant, ClearForest, NYC; Account Director with Text 100 International, Boston & London; a PR Consultant for various firms, London; Communications Co-ordinator, AeroSpace Technologies of Australia (now Boeing); and a Musician in the Australian Army, followed by PR representative for the Australian Defence Force PR Unit.
Andrea left Australia in 1995 to pursue her deep love of travel and archaeology, and she has a Bachelor of Arts from Monash University, majoring in music and archaeology.