Main

Hello. I’m Andrea Edwards.

The Digital Conversationalist, empowering social and content marketing leadership.
It’s the age of digital reputations, how’s yours?

It’s the age of digital reputations, how’s yours?

As the noise ramps up on social media and more professionals are joining the fray, not to mention the massive increase in content we’re all enduring today (FOMO is very real), we’ve got to turn things around and be conscious that social leadership is about delivering value to an audience, and that audience is specific for each of us.

I am not a hustler, so what does that make me?

I am not a hustler, so what does that make me?

If there is a consistent message breaking through for me on social media, it’s the concept that we must all be out there hustling to build businesses and opportunities – especially if we’re entrepreneurs. Gary Vaynerchuck is the poster child of the hustle today,...

Why we need a different approach to sexual harassment in Asia

Why we need a different approach to sexual harassment in Asia

Since #MeToo became viral, following the Harvey Weinstein allegations and all that’s followed, including Cindy Gallop asking the advertising industry to name and shame perpetrators, I’ve been thoughtfully following the conversations and listening carefully. Please...

Can we just get real about personal branding?

Can we just get real about personal branding?

I’ve spoken to thousands of people in the last couple of years about personal branding, and I’ve probably run my workshop for close to a thousand B2B professionals so far. At this point, I think I’m getting close to a good understanding of the market, how...

Are you in content marketing? Then join ACMA

Are you in content marketing? Then join ACMA

I am delighted to be the chairman of the Asia Content Marketing Association (ACMA), as we move into a new era as a professional Association. If you are interested in learning more about ACMA, check out the introductory Website, or you can also click here for the great...

It’s time to get rid of two LinkedIn myths

It’s time to get rid of two LinkedIn myths

There are two observations - shared with me in all social leadership courses - that need to be addressed and then we need to move on. They are: LinkedIn is a recruitment platform, you only go there when you’re looking for a job. And You should only connect with people...

FOLLOW THE DIGITAL CONVERSATIONALIST

VIEW MY DECKS

Newsletter

Pin It on Pinterest

Share This