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Hello. I’m Andrea Edwards.

The Digital Conversationalist, empowering social and content marketing leadership.
What is your customer paying attention to right now?

What is your customer paying attention to right now?

I’ve been slow getting back into work this year – I mean really slow!! I just haven’t been ready to leap into the fray, and I still don’t feel fully ready. Why? Because sometimes I just get worn down by the constant negative news ricocheting around our globe. I’m also...

The number one starting point to be a powerful social leader

The number one starting point to be a powerful social leader

I was tagged on LinkedIn by the president of the International Coaching Federation (ICF) Singapore, Han Sam Lai (Sam) after speaking at the recent ICF Singapore Business Forum 2018. In my speech/workshop, I did a one-minute meditation and Sam selected the question:...

We have UX, DX, CX and EX, how about MX?

We have UX, DX, CX and EX, how about MX?

But first, explanations on what these acronyms mean, because not everyone lives in my world of excessive acronyms. UX = user experience DX – digital experience CX – customer experience EX – employee experience And now, I want to propose a new one, MX – Mother Earth...

10 tips on how to be a world class social leader

10 tips on how to be a world class social leader

I was delighted to speak at the Social Selling 2018 event in Singapore, organized by Black Marketing and Chris J Reed. It attracted a fantastic audience and wonderful speakers, and I want to thank everyone who came up after my speech, or shared on social media, that...

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