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Hello. I’m Andrea Edwards.

The Digital Conversationalist, empowering social and content marketing leadership.
Why we need a different approach to sexual harassment in Asia

Why we need a different approach to sexual harassment in Asia

Since #MeToo became viral, following the Harvey Weinstein allegations and all that’s followed, including Cindy Gallop asking the advertising industry to name and shame perpetrators, I’ve been thoughtfully following the conversations and listening carefully. Please...

Can we just get real about personal branding?

Can we just get real about personal branding?

I’ve spoken to thousands of people in the last couple of years about personal branding, and I’ve probably run my workshop for close to a thousand B2B professionals so far. At this point, I think I’m getting close to a good understanding of the market, how...

Are you in content marketing? Then join ACMA

Are you in content marketing? Then join ACMA

I am delighted to be the chairman of the Asia Content Marketing Association (ACMA), as we move into a new era as a professional Association. If you are interested in learning more about ACMA, check out the introductory Website, or you can also click here for the great...

It’s time to get rid of two LinkedIn myths

It’s time to get rid of two LinkedIn myths

There are two observations - shared with me in all social leadership courses - that need to be addressed and then we need to move on. They are: LinkedIn is a recruitment platform, you only go there when you’re looking for a job. And You should only connect with people...

What is the one word that can change your life?

What is the one word that can change your life?

I’ve decided to launch a new campaign (or dare I say movement) #JustSayYes and I want you to join me. What’s that about I hear you ask? Well, let me explain. A few years ago, people started asking me to speak at industry events. When the requests first started coming...

A month off work AND social media unleashed my mind

A month off work AND social media unleashed my mind

I achieved it, a month off both work and social media…. well not 100 percent off, because you know, let’s not be crazy now. But as off as I could be, especially on the professional side. Not to mention, the constant lack of Wi-Fi issues and connectivity...

How to turn your employees into B2B influencers

How to turn your employees into B2B influencers

There is a lot of opinion/discussion around influencer marketing programs, and for certain industries – especially in the consumer space – it definitely makes sense. It’s not the only option, but it works, and in Asia, where celebrities are valuable...

What is your Social Selling Index? Is it important?

What is your Social Selling Index? Is it important?

Do you know what your LinkedIn Social Selling Index (SSI) is? Click on the link and it will automatically tell you the result. Super simple, I promise. Your SSI result is measured across four categories: Establish your professional brand – fill in your LinkedIn...

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