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Hello. I’m Andrea Edwards.

The Digital Conversationalist, empowering social and content marketing leadership.
10 tips on how to be a world class social leader

10 tips on how to be a world class social leader

I was delighted to speak at the Social Selling 2018 event in Singapore, organized by Black Marketing and Chris J Reed. It attracted a fantastic audience and wonderful speakers, and I want to thank everyone who came up after my speech, or shared on social media, that...

It’s the age of digital reputations, how’s yours?

It’s the age of digital reputations, how’s yours?

As the noise ramps up on social media and more professionals are joining the fray, not to mention the massive increase in content we’re all enduring today (FOMO is very real), we’ve got to turn things around and be conscious that social leadership is about delivering value to an audience, and that audience is specific for each of us.

I am not a hustler, so what does that make me?

I am not a hustler, so what does that make me?

If there is a consistent message breaking through for me on social media, it’s the concept that we must all be out there hustling to build businesses and opportunities – especially if we’re entrepreneurs. Gary Vaynerchuck is the poster child of the hustle today,...

Why we need a different approach to sexual harassment in Asia

Why we need a different approach to sexual harassment in Asia

Since #MeToo became viral, following the Harvey Weinstein allegations and all that’s followed, including Cindy Gallop asking the advertising industry to name and shame perpetrators, I’ve been thoughtfully following the conversations and listening carefully. Please...

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