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Hello. I’m Andrea Edwards.

The Digital Conversationalist, empowering social and content marketing leadership.
A month off work AND social media unleashed my mind

A month off work AND social media unleashed my mind

I achieved it, a month off both work and social media…. well not 100 percent off, because you know, let’s not be crazy now. But as off as I could be, especially on the professional side. Not to mention, the constant lack of Wi-Fi issues and connectivity...

How to turn your employees into B2B influencers

How to turn your employees into B2B influencers

There is a lot of opinion/discussion around influencer marketing programs, and for certain industries – especially in the consumer space – it definitely makes sense. It’s not the only option, but it works, and in Asia, where celebrities are valuable...

What is your Social Selling Index? Is it important?

What is your Social Selling Index? Is it important?

Do you know what your LinkedIn Social Selling Index (SSI) is? Click on the link and it will automatically tell you the result. Super simple, I promise. Your SSI result is measured across four categories: Establish your professional brand – fill in your LinkedIn...

20 things you can do right now to become a truly social leader

20 things you can do right now to become a truly social leader

I’ve had the great pleasure to speak with two groups of professionals this week. Firstly at Rutgers Business School Asia Pacific thanks to the invitation of its executive director, Stephanie Krishnan. Then again today at a women’s leadership workshop, which was led by...

Should I outsource my social media presence?

Should I outsource my social media presence?

This is a question I get asked a lot and my answer is unequivocal - absolutely not! Why would you? How can anyone else be you? How could anyone be me? Not possible. This issue really matters to me, because there’s too much noise on social media. Inauthentic,...

What is the value of paid online views? Is it all BS?

What is the value of paid online views? Is it all BS?

I recently put some money down to promote my latest video on YouTube. I put money behind everything I do. It’s the only way to ensure it gets seen. Anyhoo, here it is… https://www.youtube.com/watch?v=TGT23viXBs8&t=22s Incidentally, any chance you can follow my...

New LinkedIn banner dimensions for 2017

New LinkedIn banner dimensions for 2017

Hi everyone, just a quickie. If you haven’t been upgraded to the new LinkedIn layout, it will happen soon. With the upgrade (which I’m still trying to navigate) one thing that’s changed is banner dimensions. For all LinkedIn changes, the best place to go for current...

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