Dear CEOs, Are You Happy Not Being a Blue Unicorn?

2 Comments / Business, Content and Context, personal branding, Social Leadership, Social Selling /

There is a definition for rare CEOs today called the Blue Unicorn. I first heard about Blue Unicorns from Ted Coine, chief relationship officer of Meddle.it on OP|EN for Business. In defining the Blue Unicorn, a CEO who truly gets social media is, “still so uncommon that we aren’t just looking for any unicorn, we’re […]

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