Social Selling on LinkedIn Doesn’t Work When…

Social Selling on LinkedIn Doesn’t Work When…

My LinkedIn inbox is currently full of pitches from people I’ve never met or engaged with. These folk have asked to connect with me and once I press that little yes button, within five minutes too many think it’s a green flag to send an unsolicited pitch selling a product or service. It’s never targeted. It never works. And it annoys the hell out of me, because it means I don’t get to the emails that actually do matter to me.

About The Author


Andrea Edwards, The Digital Conversationalist, is a globally award winning B2B communications professional with more than 20 years’ experience from around the globe, including 12 years exclusively in Asia Pacific. A content marketing strategy pioneer, blogger, writer, as well as a social leadership, employee advocacy and personal branding trainer/coach for businesses and professionals – Andrea has a proven talent to communicate with customers, prospects, stakeholders and influencers in a way that resonates deeply and gets results.

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