I’ve been spending a bit of time with my Yammer colleagues recently, and there are two philosophies I really love about this team of inspired people. The first is “let’s change the world together” – yes please, I love that and I’m in. The second is encouraging all people to #worklikeanetwork. I absolutely couldn’t agree more and think this is an area everyone in Asia needs to be focusing on as we move towards a digital future. No matter your role, it’s relevant.
What does #worklikeanetwork mean? Microsoft defines it this way:
“It takes a network of people to serve a network of customers. Microsoft connects people and information across familiar applications, so your company can listen, adapt, and grow at the speed of a networked world.”
In fact, this YouTube flick really brings #worklikeanetwork to life
The truth is, this way of working is so tantalizingly close, I can taste it and I’m excited about it. It’s just waiting for all of us to get on board and embrace it. The technology is certainly ready.
I am well into this game, because I naturally work out loud, love sharing great information, love participating, and adore all of the information and opinions I have access to since social media changed all of our lives forever. I am a communicator and a sharer, so this new world is a dream come true for me.
When I think of the idea of #worklikeanetwork, it’s about participating across all of your social pillars, and that goes for your professional interactions as well – because social offers amazing opportunities to be really transformative in how we all approach our work and career aspirations today.
The struggle in Asia is that very few people are really understanding and applying this to their everyday work, taking into account the cultural challenges we face as well. Equally, many do not understand their role in their companies’ success within the context of how they participate, nor how their employer benefits from their participation – it’s a two-way street. Please read “Role of Personal Branding in Innovation” – specifically focusing on the typical organization versus the future organization. This is a very worthwhile read.
In Asia, many of us are active on social networks, but not enough are actively engaging from a professional point of view – we’re just too passive and missing opportunities to boot. If you read the above article (and many more on the topic) this is about building YOUR personal brand – an investment I sincerely believe will impact future career opportunities. Think about it, if you stand side-by-side with a candidate of equal measure and one of you is active, the other not, who does the new employer choose? It’s going to be that straight forward right?
Therefore, I encourage everyone to get out there and get noisy. But do it with thought, otherwise you’ll be swamped or make a silly mistake that will go against you – there are plenty of examples.
Before you make the decision to get going, I encourage you to ask yourself four questions:
- Who am I in the business world?
- What do I stand for? What does my company stand for?
- Am I more than one thing?
- What can I commit to?
Alternatively, this Forbes article – “3 Critical Questions To Ask Yourself Before Building Your Personal Brand” – encourages you to ask yourself:
- What makes me great?
- What makes me unique?
- What makes me compelling?
I like these questions, and believe I answered them for myself long ago. To give you some context, five years ago I decided to segment my personal brand. Firstly, I am a professional communicator (who loves content marketing, social media/business, communications, and inspirational business), BUT I’m also a Mum and I am Andrea the woman – the sort who likes dirty jokes and enjoys a good argument about religion, feminism… well you name it.
Each of these segments is me, but do they need to cross-over into each other and become part of my professional profile as well? I don’t think so, so I separated myself – as much as one can. My three profiles have a blog, as well as various social media channels dedicated to each “brand.” I don’t believe everyone needs to segment themselves like I have – some people can be who they are across all of their channels – but if you need to segment yourself, it’s definitely worth considering. Then work out who you are and what you stand for.
The final point, of my four points above, is what can I commit to? I love social and I am all over it. It’s not easy keeping up and I certainly don’t do as much as I want to do, but it’s a priority for me so I am more active than most. To give you a feel, here’s my active social channels – although SlideShare is more about reading and sharing than participating right now…
But what can you do? Is Twitter all you’ve got in you? Focus on that. LinkedIn? Facebook? Google+? Make your decisions based on what you can manage and grow from there, but don’t be half-baked across multiple platforms. You may as well not play at all.
There’s a lot I can say here, but here are my top eight tips if you’re not doing enough and want to do more:
- Define your voice and what you stand for. Additionally, if you want to do something else in the future, it’s good to build your credibility in that field long before you start looking for work or launching a new business. Say you’re a programmer today and want to be a florist in the future – start a blog on flowers right now and build a social channel dedicated to floristry. You’ll have credibility before you start and it’ll be much easier when the time comes
- Be realistic about what you can do and commit to it! Commitment is such a big priority in this area and not being consistent will kill you. This is a patience game, so if you are half baked, it will take a lot longer to get results and that can also be shocking for your confidence
- Support your brand. If you are working for a company, you get a lot of benefits being associated with its brand. When I ran my own business, it was much harder to get attention. With Microsoft beside my name, more people sit up and take notice. So share your companies news and information – just aim for one a day if you can’t do more
- Find sites in your field and share content every day. I’ve written about this before and it’s the easiest way to get going. As a simple rule, follow 1-5 great publications or blogs (I follow up to 10) that really resonate with you and your personal brand, then if you like it, share it. Copy the author if you can – this increases your reach/ability to build your network. The important part here – ADD YOUR OPINION. Don’t just share links. Inspire me to read it and tell me why I should. I’ll appreciate your insight
- Support colleagues and people you admire by sharing their work – because we’re still not doing this in Asia and I have been saying it for years (Like It Share It). You have a role to play in helping others build their personal brand, just as they have a role in helping you build yours. Don’t wait until you need something – a new job, a promotion, a referral, support for your new blog (I get asked to support new blogs all the time) – do it now. In fact, if you like this blog and think it will be great for your community, why not share it? I’d sure appreciate it
- Include three hashtags with everything – this is so simple and so important, but it’s a habit you need to develop if you’re not doing it yet. It’s important because it connects you to audiences beyond your immediate community and that means you build a stronger network. For example, if you want to reach new sectors and don’t have the connections, #tags can get you in there, so do your research on what hashtags those targets follow and use them – three is good standard practice
- Join, create and participate in groups – LinkedIn, Tweet chats, Google hang-outs, whatever suits you. This isn’t easy and it can be time consuming, so choose one to get started and get active. If one doesn’t exist in your community, create one – easy peasy
- Be kind and be careful. Never judge or criticize anyone or anything – Anton Casey is a recent example of how it can all unravel very quickly. We also had another Former Miss Singapore in the media spot light this last week, after making insensitive comments on Facebook. It didn’t cause quite as much of a stir as Mr. Casey, but nobody wants that glare. My suggestion for professional criticism is be constructive – especially when someone is creating something you haven’t got the courage to do. Blogging, as an example, is not easy. It’s hard to put yourself out there in the world, so go easy on us
The one thing I’d love to see everyone in Asia embracing is the idea that we are all a Personal Brand. To stand out in this digital future – developing, nurturing, protecting, and valuing your personal brand is critical to success. We all need to make sure our personal brand stands for something remarkable if we want to excel – that’s the world we live in now. Also understand your personal brand’s value within the context of your employer, because it goes both ways. Truly innovative companies of the future will really value those with a strong and credible personal brand.
With all that said, I certainly don’t have all of the answers and I haven’t got it all right – it’s a constant work in progress. But I’d LOVE to hear thoughts and feedback from my peers in this great region? Any insight on what you think professionals in Asia can do to nurture their personal brands?
It would be wonderful to see us all harnessing the great digital platforms available today – both internally and externally – so we can all gain the amazing benefits that #worklikeanetwork delivers.
I’m definitely in. Are you?