A quick blog today – phew huh? I’m wondering if someone can make an introduction, just because I want to be 100 percent sure I’m sharing the right information? You see, the majority of searches that land on my site are interested in understanding things like the difference between a vision and mission statement, so I’ve done a few blogs on this topic to help those interested. However, one specific search that has landed on my blog around 1,600 times and growing (that’s a lot for my site), is a specific search for Apple’s Mission Statement. It’s one of the greatest brands in the world, so I’m not surprised in the level of interest.

In two previous blogs here and here, I suggested Apple’s Mission statement is this:

“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

I got this directly from Apple’s Website in a previous search, although more recently I was not able to find it, and today couldn’t find it again. As an example of a Mission Statement, it’s not great because it has no future focus and I was surprised when I originally found it – because, let’s face it, Apple is a messaging machine. Therefore, I’m really keen to know if this is the right Mission Statement?

People are obviously interested, and whether that is students, potential employees or professionals looking for inspiration, I’d sure appreciate someone from Apple marketing coming back to me, confirming if this is correct, or perhaps there is a newer one? I know my readers would be appreciative of a confirmation as well.

So if you know of someone who works at Apple, would you mind passing this on? I’m not having any luck in my direct outreach to Apple because I don’t actually know anyone who works there.

Cheers

Andrea

PS: if someone from Apple reads this, feel free to email me andreaatsajeideasdotcom – cheers!