We rarely share other blogs on this site, but this was a short and simple reminder of what is most important in defining a communication strategy.

When you are defining any message for going to market, to what ever audience – what, why, how, when and who – are the questions to answer. It really is that simple.

Click here for the blog post by Dr. Ada of Effective Business Communication for more insight. If you can focus on these five words and the ideas they’ve suggested when defining any messaging, you really can’t fail!

Cheers

The SAJE team