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What is the value of paid online views? Is it all BS?

Leave a Comment / Business, Content and Context, Content marketing, Social Leadership, Social Selling /

I recently put some money down to promote my latest video on YouTube. I put money behind everything I do. It’s the only way to ensure it gets seen. Anyhoo, here it is… Incidentally, any chance you can follow my channel? It’s new, is way out of my comfort zone, and I’d just really appreciate […]

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The Content Marketing Coup D’etat

1 Comment / Business, Content and Context, Content marketing /

I attended a great evening in Singapore recently – Content Conversations hosted by Outbrain at the Hub. I recommend reading Timi Siytangco’s take on the evening here, as she highlights all of the salient points discussed. It was definitely a lively conversation around driving tangible results in the new world of content marketing, while competing

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