I attended a great evening in Singapore recently – Content Conversations hosted by Outbrain at the Hub. I recommend reading Timi Siytangco’s take on the evening here, as she highlights all of the salient points discussed. It was definitely a lively conversation around driving tangible results in the new world of content marketing, while competing […]
The Content Marketing Coup D’etat Read More »
If you are in a marketing, communications, digital media, or any other role within the marketing mix, I can recommend downloading this eBook entitled “The New Media Rat Pack – 52 Tips on Content & Community From the Top New Media Experts.” Launched by Top Rank Marketing in advance of NMX 2013 (formerly BlogWorld) –
52 Tips on Content and Community From the Top New Media Experts Read More »
It’s a pretty-much well proven fact that the world has changed and marketers must focus on where their audiences are interacting and work to influence them within that environment – yes? The stats tell the story… Nearly 80% of Internet users conduct product research online There are more than 10 billion online searches a month
Asia Pacific Social Media Stats – Australia, China, India and Japan Read More »
IDG Connect recently launched a white paper entitled “iPad for Business Survey 2012” which highlights global trends for its 60 million users world-wide. Specifically focused on useage trends with business and IT professionals, 51% of IT decision-makers say they “always” use their iPad at work, with a further 40% saying they “sometimes” use it at
Tablet Strategies for Content Marketing? Read More »
I’ve been meaning to make a few notes about IDG Connect’s recent survey on global content trends, specifically in relation to Asia Pacific. One thing I have noticed is that many global and local companies in this region are struggling to justify increased content spend, and when available, rely on global content. The good news – compared
IDG Connect Survey – Local Vs Global Content in Asia Pacific Read More »
I gained early access to the “B2B Content Marketing Trends 2011” research report this week, because I partook in the research, and it makes for an interesting read. We all know that content is king as we move into the future of marketing right? Therefore if we believe that, content marketing is a key strategic
Content Marketing Research Highlights Challenges and Opportunities Read More »
