The Digital Conversationalist

Blogging

20 things you can do right now to become a truly social leader

I’ve had the great pleasure to speak with two groups of professionals this week. Firstly at Rutgers Business School Asia Pacific thanks to the invitation of its executive director, Stephanie Krishnan. Then again today at a women’s leadership workshop, which was led by the equally fabulous Zsuzsanna Tungli, Ph.D, who runs Developing Global Leaders Asia […]

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Should I outsource my social media presence?

This is a question I get asked a lot and my answer is unequivocal – absolutely not! Why would you? How can anyone else be you? How could anyone be me? Not possible. This issue really matters to me, because there’s too much noise on social media. Inauthentic, disingenuous noise. Now I appreciate that many

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What is the value of paid online views? Is it all BS?

I recently put some money down to promote my latest video on YouTube. I put money behind everything I do. It’s the only way to ensure it gets seen. Anyhoo, here it is… Incidentally, any chance you can follow my channel? It’s new, is way out of my comfort zone, and I’d just really appreciate

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Your content competes with Donald Trump today

Love him or hate him, during the past two weeks, our social feeds are even more chock-a-block than usual with the latest antics, tweets and executive orders from Donald Trump and his administration. Not just that, there is content to cover every action; content on how to cope emotionally with the action; and content to

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Shall we make 2017 the year of engagement on social media?

I’m slower than most to start the New Year, but it was awesome to get away to Dubai and Abu Dhabi with the family and to enjoy a decent break. However, as anyone else with young kids knows – small kids + quiet reflection time = not going to happen! The UAE was amazing though.

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12 things to do over the holidays to get your LinkedIn profile rocking

It’s the holiday season. A time of reflection, planning, and thinking about what’s most important as we head into another year. I just hope it’s not as crazy as 2016. Please let that be the case! Anyway, I’ve written loads on personal branding, social leadership, employee advocacy and content marketing, plus a few other things

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Content marketing is not a tactic, it’s a core belief system all must embrace

I can’t tell you how many times I’m asked: is content marketing just another word for advertising? No. Advertising isn’t content marketing, it’s advertising – which still has a place in the world, although a changed place. Can an advert be considered content marketing? Well yes, a great ad that makes us feel, cry, laugh

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Not building your personal brand? Then you’re not in control

We’ve all been reading intense headlines these last few months. Economies and confidence starting to flounder, the doom merchants are speaking up, and with the US election results, who knows where that will lead us? But people are being laid off too. Good people. Friends. These friends are people I’ve spoken to about building their personal

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Why hashtags are even more important today – get on it

We had some great news recently – well I thought so. LinkedIn is now officially integrating hashtags into the platform – hallelujah! I’ve been predicting this for a long time, which is why I’ve always used them on LinkedIn, even if it wasn’t the done thing. But I don’t care. I’m not a follower and

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